There are a lot of ways to make a property stand out. Some are obvious: Keep your home clean and smelling nice/fresh at all times in case a prospective purchaser takes a look with little notice. Keep the yard well manicured or freshly shoveled...depending on your climate. This however will only narrow it down to other homes that look nice of course.
Basic business strategy says to do what the best of them are doing AND then some. Ask yourself why YOU bought your house, what features of it sold YOU??? Then keep those in mind when writing any marketing materials. Pay for the extras, like COLOR in the newspaper. Go to some open houses and then copy the good ideas and have your own!
There are other tricks too, pricing is crucial. Be sure to price competitively, so that in the price range, yours is among the cheapest compared to similar listings/houses. Then consider an incentive, $4,000 at closing ("improvement allowance") perhaps. Some state laws should be checked before doing this as it varies from state to state what a lender will permit on a financed property deal.
Lastly, hire a Realtor!! It may seem as though you're making less money due to the commission fee, however the reality is your bottom line is usually higher with a Realtor. I believe this, it is not a line.
We are the specialists, this is ALL WE DO (100 hours a week for the ones like me :) I would not file my own lawsuit when I was taking legal action against someone who wronged me. My lawyer is $200 per hour and I think he/she would get me more $ in the long run and avoid the pitfalls a greenhorn might fall into. I pay an accountant to do my taxes.....because I want an expert handling $1,000s of my money, I don't want to make mistakes as a non-specialist. And if you want to stand out, hire a Certified Residential Specialist, this is their whole philosophy, their motto is "stand out from the crowd". So we figure out how to make marketing and ultimately your home stand out. If nothing else, go to their web site and look at what Realtors who stand out use to do the same for your house. Hope that helps!
Broker, CRS, GRI, ePro
Raving Real Estate