By profession, I am a consultant. Consulting is nothing more than the application by a specialist of technical information to a problem which, when solved, offers a disproportionate benefit to the client compared to the fee he pays.
Consultants negotiate their fees - retained or contingent? hourly or daily rates? How about weekly rates?
Taking a hit...hmmm? Is that sort of like my 2009 promotion, in my neighborhood, with my neighbors - the 2009 discount that only they can get, because they are my neighbors and they deserve a break?
Is that like when I negotiate my selling agency commission after binding agreement and help to make a win/win deal for all parties, but especially for my buyer client? When all else fails...I give. To someone I care about? Like that?
Is taking a hit like making less money?
Sometimes, but because in addition to being a consultant, I am a marketer, and I usually attract cool people who need help and who are willing to pay a fair price for excellent fiduciary service. When a discount happens, it's attached to a value that is a win/win.
So, Seth Godin said something about your question in his blog yesterday - the link is in the attached web reference, and the message is copied and pasted here, Kenn.
I think that Seth's first sentence get the point across clearly enough, doesn't it?
"Creativity loves a problem, but it hates a lousy audience.
If everyone around you is sure the economy is tanking, that the end is near, that time is up and the company is headed for the tubes, it's almost impossible to find a creative solution.
Creativity changes the game, whatever game is being played. "We're going to run out of cash by the end of the year," is accurate unless you count creativity into the equation. Then the accurate statement is, "Under the current rules and assumptions, we're going to run out of cash..." Big difference.
Creativity demands exposure to market needs, and insulation from market fears. Give it some time to work, some support, some breathing room. That's when creativity has a chance to change the game." "
Kenn, thanks for your question.