Home Selling in Austin>Question Details

Alicia Guerr…,  in Scottsdale, AZ

Why it is important to stage a home when selling? Do most agents stage/redesign their listings?

Asked by Alicia Guerrieri, Scottsdale, AZ Sat May 26, 2012

Help the community by answering this question:


Every area is different regarding home staging, as it hasn't rapidly caught on in some areas and some real estate agents do not see the value.

For over 12 years now I include home staging by my Market-Ready Stylist, who also works with the home seller to ensure the property is repaired, updated, and staged before the first photos are taken.

The saying, "you only get one first impression" is true, so make it count, especially when selling real estate. That is why successful home staging is important, but beware of the qualifications and style of the stager you hire - there are some great ones and a lot of bad ones. Find one that will get acquainted with your home, that knows how to work with you (not just make recommendations and leave) to effectively prepare your home, and one that is a member of RESA (a dedicated group of professional home stagers) http://www.realestatestagingassociation.com/

I provide this service for free to my clients. I know of Realtors that are also Stagers, but I would beware of anyone doing both, as then their time commitment to selling your home is limited or their staging may be limited. Remember, you do not have to rent new furniture to stage your home, a great stager knows how to use what you have to make your home apealling.

I hope this helps.

Shannon T. Schmitz,
Representing Distinctive Properties throughout the Texas Hill Country
1 vote Thank Flag Link Sun Dec 23, 2012
Hi Alicia,

A potential buyer, typically is not, going to return to see if there has been an improvement to a home - it has been said, you don't get a second chance. Curb appeal is important and first impressions upon entering a home are hard to erase. Potential buyers may turn around before even entering, leave after opening the front door or only spend a few minutes in the home - all results of a home not properly maintained or staged.

Realtors are not designers, they can give their advice and opinion and expect cooperation from their clients. To de-clutter, clean, move furniture around will be enough. However, some homeowners have lived in their home for many years and don't see the problem. This is where it may require a professional stager to help.

0 votes Thank Flag Link Mon Sep 17, 2012
You never get a second chance to make a first impression. Staging is crucial to making the right impression.


Austin Home Girls Realty
0 votes Thank Flag Link Sun Sep 16, 2012
The easiest way to see the benefits is to take a look at some before and after pictures. They will tell the story. When staging it is important to show potential buyers what the home can be. It's important to show the home in it's best light so as to attract top dollar. Staging helps achieve this when done properly.

Hope this helps.

Don Groff
REALTOR® | Mortgage Broker
Keller Williams Realty | 360 Lending Group
o 512.669.5599 m 512.633.4157
listings@dongroff.com | http://www.AustinListed.com
0 votes Thank Flag Link Fri Jun 1, 2012
It is important because it helps show the space's potential and usually makes it less personal. People want to imagine them and their family in the home and it can be difficult for some people to do that if it has a lot of personalized belongings currently in the home. Also, because people have different taste in decor, keeping things neutral may help some people see past the decor and see the home instead. Example: You don't want them focusing on your collection of snow globes you've spent 20 years collecting during your travels. You want them to focus on the amazing floor to ceiling custom built-in bookshelves they are being displayed upon. Or if your style is extreme urban modern and they prefer Americana, they may not "feel" like the space is right for them because they overlooked the actual home.

It doesn't have to cost a lot of money. Sometimes just de-personalizing, de-cluttering by removing items you don't really need everyday (go ahead and pack it) and giving it a GOOD cleaning will make a HUGE difference!

You can get some great tips and cool ideas too on HGTV Designed to Sell. :)

Hope this helps.
0 votes Thank Flag Link Tue May 29, 2012
Can you imagine an empty home with your furniture in it? Most people cannot! Staging is vital to helping people see the home the way it could be with their furniture in it.

Joe Casey
Keller Williams
0 votes Thank Flag Link Mon May 28, 2012
Yes it is very important to stage your home and no most REAL Estate Agents and REALTORS do not. I see it is that most do not sell the benefits to the home owner thus the homeowner is not interested in spending money to have the home professionally staged.

In addition I wouldnt recommend a agent stage a home unless they are a professional stager. You don't get a license then inherit this ability do magic with setting up the lay out of a home. They would have access to the professional that can make the home more appealing to potential buyers that are viewing the house.

It is a good idea to make a professional stager part of reference group and have staging as part of their listing presentation.

Chris Hutchinson
Chris Hutchinson Real Estate
The Michael Group
0 votes Thank Flag Link Sat May 26, 2012
It very much depends on the home, its value, the surrounding homes for sale.....
When a Realtor suggests staging, or at least removing and re-organizing furniture in a home, it seems
usually absolutely necessary...

Some of the staging suggestions can be made by a talented Realtor him or herself, in other cases
a professional stager is needed or sometimes furniture needs to be removed and new furniture needs to rented in order to show the home in its best light. But the size and value of the home usually indicates what and how much needs to be done.

Often a bit of new paint colors, removing and rearranging existing furniture could be enough.....

0 votes Thank Flag Link Sat May 26, 2012
In most case it absolutely does! Staging is one of the most vital things you can do to proactively get your home sold, along with replacing worn carpet, painting and sprucing up landscaping and cutting back overgrown trees and shrubs.

Look at your home and ask yourself this: Would I buy this home in this condition at this price? If the answer is NO, you know what you need to do!

Joe Casey
Keller Williams Realty
Selling Austin
(512) 800-1316
0 votes Thank Flag Link Sat May 26, 2012
Hi Alicia
A really odd coincidence-I just finished spell check on an article for my website on staging-send me your email and I'll send you a copy.
To present the property in its best light so that your client is able to reap the benefits by less time on market and more dollars in their pocket. Many clients have already been exposed to the idea of staging their home, lets face it HGTV has educated many of our clients. But yes many homes do need an objective party to make a few, possibly a lot, of suggestions. We all have our treasures and we need the buyer to be able to visualize their lifestyle and their treasures in the property. Seems some agent have a stager they work with, others have a good eye to help guide their clients. An invaluable tool is to do a Realtor tour and get individual feedback so you can take that information back to your clients. Another great idea is to show your client some of the model homes builders have set up-I know I have gotten some great ideas from what they have done.

Sonia Roberts, Realtor®
Canady Realty
"A satisfied customer is the best business strategy of all."

Michael LeBoeuf
0 votes Thank Flag Link Sat May 26, 2012
Preparing your home to look it's best before putting it on the market is critical. Hopefully all agents have the ability to offer suggestions and resources so that owners can do so. Vacant homes don't always have to be "staged" but they still need to look their best if the owners wish to get top dollar - and most do.
0 votes Thank Flag Link Sat May 26, 2012
Staging a home makes it more appealing to most buyers and often helps it sell a bit faster. Most homeowners cannot be objective about their things or the look of their property. Having someone else evaluate what will present the property in the best light is very useful. Anytime you can set your home apart from others in a positive way can help it sell.

It is up to each agent whether they want to hire a stager or help the homeowner stage/redesign their listing and each property is different but it really can help.
0 votes Thank Flag Link Sat May 26, 2012
Absolutely! Staging can be worth every penny if you have a good stager. They know what should stay and what should go, which can be hard for a homeowner to decide. You may love Grandma's antique hutch, but if its too packed full of stuff or needs to be refinished the stager will look at it with a more critical eye. They can help home sellers sell more quickly because the "staged" home looks showroom ready. I wish you luck!
0 votes Thank Flag Link Sat May 26, 2012
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