Of course everyone who answers this question will be tooting their own horn and that of their company. Let me take a different approach. I am the former Marketing Director of not one, but two of the largest real estate firms in Naples. I spent almost two years at John R. Wood Realtors (JRW), during which time I helped develop some of the best marketing programs for Realtors and their customers the area had ever known. One of the tools is a publication called homelook, which was the first real estate publication to list homes for sale in price order. It made it easy to find the home you were looking for. I would call JRW the best and most professional brokerage that specializes in the Naples area.
While at JRW, I was recruited to be the Statewide Marketing Director for Prudential Florida Realty. During my 18 months there, I helped grow the firm to 40+ locations and over 2,000 sales associates. While the focus of the firm is throughout Florida, they do have several locations in the Naples area. I know that Prudential Florida Realty is ranked about 30th as far as largest brokerages in the country, and I believe JRW cracked the top 100 as well.
Having been the Marketing Director for about 200-250 associates at JRW and another 2,000 at Prudential, I learned what made a successful and great Realtor. So three years ago, I quit my job as Marketing Director and became a Realtor for Prudential's Naples Fifth Avenue office. The tools provided to Prudential Realtors, the Fifth Avenue location, as well as the experience of the Branch Manager, helped me make the decision to stay with the firm.
So now that you have a little background about me, who would I say is the best agent in Naples? Given my experience, I could point you to some really good agents, and I could tell you who to stay away from. But each individual customer and situation calls for specific types of agents. For instance: Are you tech savvy and desire to work with a tech savvy agent? Do you want your agent to have access to dozens of online tools to showcase your home? Do you want to reach an international audience? Do you want your homes to be advertised in a publication that gets inserted into the local Sunday newspaper once a month? Do you want someone who is available to you 24/7? Someone who doesn't have 30 other listings so they can focus on your needs? Are you interested in a hands-on Realtor -- one who takes numerous photos, creates a Virtual Tour and designs postcards and flyers during the first few days of taking your listings?
These are just a few things you should consider when looking for the "best" agent in Naples. I'm sure you have your own list of qualifications you want in a Realtor. That's why the most important thing you can do -- in fact it's vital -- is to interview at least three Naples Realtors. So many home sellers and buyers simply choose the first one they come in contact with or are referred to. That's doing themselves a disservice.
So should I be one of the three you interview? I really don't know. Am I the best agent in Naples? Far from it. But I could answer "yes" to the questions I asked above. So if those items are important to you and getting your homes sold, then you may want to contact me. If the answers are "no" -- then I recommend you still contact me and let me know what you are looking for in an agent. I'm sure I could hook you up with a few Realtors who do meet your needs. All the best with selling your homes.
- Ted Epstein, firstname.lastname@example.org, 239-249-0699