What should I expect of a good realtor to sell my home? The market is very slooow.

Asked by Wendy, St. Pete. Fl. Fri Mar 28, 2008

St. Pete. Fl. 33709. My home has been on the market over 6 mths. I let a co-worker handle the listing but other than being on the mls nothing else has been done. My contract was up March 6th; I just wonder if anything else can really be done in this sluggish market.

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Brigitte Luk…, Agent, Clearwater, FL
Fri Mar 28, 2008
Dear Wendy,
I just listed a home a couple of days ago and have an offer- just waiting for signatures.
Pricing the home right, lots of marketing, great photos of the property, enhancing curb appeal and staging are essentials in this market. Staging can be done within your budget and even with your own things.
This last listing I just gave the owner handy tips - they followed through!!! Of course, I stage homes as well.
Staging gets sellers more in a sellers market and is essential in a buyers market - it makes your home stand out from all the rest!
2 votes
Stan Yoshioka…, , Honolulu, HI
Thu May 8, 2008
Hire a Realtor. Call a few ; interview them and select the best. You will not regret it and will probably avoid a lot of unnecessay headaches. Negotiate the agent's fee for a reasonable discount.
1 vote
Bob & Linda…, Agent, Tierra Verde, FL
Wed Apr 2, 2008
Lots of good answers but lots of missing info. as well. Pricing to sell in the current market does, in fact, need to factor in recent sales (including pending sales) in your area, condition/appearance of the property - from the curb and throughout, location (desirability - but also, does it get some drive by traffic).

MLS input is 1 piece of the puzzle - depending on the price point of the property and activity/experience level of the agent for listing properties, it may not be economically feasible for that agent to go beyond MLS input. Additional marketing venues may not ensure that the home gets sold, but it will generate exposure...an agent with expansive internet exposure (website with uplinks and/or print publications with additional online presence,)can provide that additional exposure. Also, providing numerous property photos on the MLS, plus a virtual tour (depending on the property type, condition), should generate additional interest. Enhanced/showcased listings on Realtor.com, virtual tours, and single property websites are available - they create marketing and time costs to the agent, which will determine the service level and commission charges.

This is a tough market, even for qualified buyers, as they now have a greater number of choices. This often leads to a drag on their decision making. The most attractive pictures, accurate descriptions that meet their requirements at an attractive price will be selected for viewing first. Keeping the home clean and as clutter free as possible, ready to show with short notice will greatly improve its showing traffice, as well. An agent who will take the time to promote the property at professional networking sessions may just meet the agent with an potential buyer. Interview agents based on their marketing plans, listen to their suggestions to present the property best.....full service or discount service - the amount won't mean anything if the property doesn't sell....which service will provide the greatest exposure & ultimately the shortest time on the market.....
1 vote
Loretta Buck…, Agent, Palm Harbor, FL
Sat Mar 29, 2008
Wendy, you've had many good answers here, and here's one more: select the professional whom you can hire to represent you and your best interests at all times. Sometimes this means risking the truth, which can be quite harsh in this market--such as "your home may not be worth what you want to sell it for".
I am re-iterating here what I said in answer to your mortgage/credit question--you may have other options--you need a professional consultant who will help you look at ALL of your options, not just the ones easiest or most lucrative for them!
1 vote
., , Clearwater Beach, FL
Sat Mar 29, 2008
You have received very good advice. Interview 3 Realtors. Hire a fulltime profesional Realtor who knows your area. Price your property to sell not at what you think it is worth. This may mean pricing below the latest sales in your area. If you don't need to sell keep your house off the market. Stage your home to show and be able to show it at a moment's notice. It's tough but sales are being made and we are seeing increased activity.

Martha Vasquez
Century 21 Sunshine Realty
Clearwater Beach FL
1 vote
Bill Eckler, Agent, Venice, FL
Fri Mar 28, 2008
Hi Wendy,

All previous recommendations are excellent. BUT I see a "red flag" that needs to be brought to your attention. You noted that you allowed a "co-worker" to list your property....The implication here is this individual is not working full time on real estate.

One of the major rules of business is to avoid doing business with friends and relatives....There are too many reasons to list but this is idea is proven to be true time and time again.

Wendy, if your are serious about selling your property....you need to identify an agent that is serious about their real estate business. No doubt your co-worker is a nice person or you would not have entrusted this task to them. It is time to move on..your willingness to blame the market conditions for the lack of a sale are kind, but.....as you suspect the "agent factor" is as big as any.

Good luck,
The "Eckler Team"
Century 21 Almar & Associates
Venice, Fl. 34285
1 vote
Hi, , Virginia
Fri Mar 28, 2008
keep the house
not a good time to sell a house
i guess you already know this


good luck
1 vote
Alma Kee, Agent, Tampa, FL
Fri Mar 28, 2008
Hi Wendy, As you are experiencing, this market is gruelling for Sellers. If you're priced below your direct competition, the house must still be immaculately clean and clutter free, freshly painted, and have a spruced up curb appeal. If you want to go with a part-timer Realtor, they also may not pay the extra fee to Realtor.com to give a "showcase" listing. This presells the property. Go to Realtor.com and look at the way your competion is being marketed in your zip code and chose a professional who already has listings in your zip with the extra photos and description.

If your house can be rented out and still allow you to purchase your next home, you may want to consider doing that instead of selling. Especially if you are competing with many bank foreclosures and lender short-sales.
1 vote
J.D. "Dan" &…, Agent, Orange Park, FL
Fri Mar 28, 2008

I feel your pain. In a market like we have it takes much more than a placement in the MLS. A LOT more!

Interview several agents in your area. Find out their results for the past year. Enquire how many homes overall sold in the MLS that serves your area and how many members belong to that MLS Then determine what the average per agent was. Among the thundering herd there will be one or two that outsold the others by as much as 10 to 1! These should go on your short list.

Also, there are some that have a marketing plan with over 15 internet sites that include Realtor.com, Yahoo real estate, Truila, Google and a vast selection of others. In addition, Print media in magazines is still effective. The Sign needs to be fresh and new looking and only 1 phone number on the sign, right in the middle - the agents! Agent caravans still help get homes sold. Not all areas do this but we have an agent caravan on Thursday with agents from several companies. Many of these agents are among the top agents in the area. You want an agent with several listings so that the agents number is all over the place....that's a great way to meet buyers. Professional photography with LOTS of pictures helps and last but not least...a written marketing plan with estimated dates of completion for you to monitor the marketing activity.

The market is very difficult right now and it takes a super agent to have consistent results.

Good Luck to YOU!

JD “Dan” Weisenburger, GRI
Broker-Associate REALTOR®
Vanguard Realty, Inc. GMAC Real Estate
Web Reference:  http://www.neflahomes.com
1 vote
SM, , Lakeland, FL
Fri Mar 28, 2008
Hi Wendy. Unless you work in a real estate office, why would you hire a co-worker to sell your home? It is important you hire a full time, aggressive professional. I agree with Phil regarding marketing. The MLS is only one piece of the marketing pie. It is also important they are communicating with you regarding what is happening in the market. It is changing from day to day and your Realtor needs to be up with the latest trends and committed to getting results. Good luck to you!
1 vote
Phil Fowler, Agent, Brandon, FL
Fri Mar 28, 2008
Agressive Marketing Wendy. A strong online presence and realistically pricing the home to sell.
Web Reference:  http://www.PhilFowler.com
1 vote
Matthew Bunt…, , Killeen, TX
Fri Mar 28, 2008
Hello Wendy,

Real Estate sales and marketing is local. No matter the real estate market conditions across the United States. We've listed several foreclosed homes as well as private owner's homes and had sales contracts on them within hours and days of being inputed in the Muitple Listing Sevices in our area. No offense to friends and relatives no matter the experience level many times a stranger will go the extra mile needed to sale a home. Pricing is key to selling a home in a down market. Condition of the home is important: As-Is or Repaired, Multiple Lisitng Service, Company, Individual web sites, and internet service linking ability to Yahoo.com, Google, Craiglist, Trulia.com, Realtor.com just to name a few for all to see your home's availability. Company caravans, Realtor's open houses, contact 20 mailout cards or letters, past clients contacts, local investor pools, contact top 50 local board Realtors. Mailouts and flyers still works as a great marketing tool. Homes listed for Sale- As-Is, No Repairs do take a while to sell outside of the Investor's market, sometimes the so-called in good condition does to.
0 votes
Lisa Spain, Agent, Palm Harbor, FL
Fri Mar 28, 2008
Wendy, you should hire a full time professional Realtor who is experienced in this market. You should expect your Realtor to be honest with you on what it takes to get homes sold. Homes are being sold every month and if you want to be one of those sales you need to know what it will take. That cannot be answered effectively without seeing your home. If you would like an opinion on your home please email me and I will be happy to meet with you.
0 votes
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