It is agreeably difficult to define this question and provide a clear answer, so lets take a look at aspects that should be required or at least that should be expected in order to be defined as a great Real Estate Agent.
A Great Real Estate Agent ...
should possess communication skills needed to leverage it where it matters today - online where tomorrows client resides.
is one who returns calls and E-mails quickly.
customizes their approach and focus to meet the individual needs of their clients.
doesn't lose contact with past clients and leads, in hopes to be able to assist them in the next transaction or become a resource of information.
possesses Emotional Intelligence. i.e. - Can they listen to their clients and really understand their needs? can they do the same with other agents and encourage win-win negotiations that encourage the best outcome for all parties (especially the one they're representing, of course!)? Can they understand multiple partiesâ€™ motivations and goals, assess the situation and then adequately communicate with all parties to come to an appropriate resolution?
keeps organized, along with assisting their clients to stay organized through the selling/buying experience.
possesses Analytical Intelligence. i.e. - Can they adequately analyze and interpret available data? Arguably that it's absolutely vital to be able to understand your market data. Whether on the buying or selling side, I don't believe anyone can be a "great Real Estate Agent" without understanding the market and helping the consumer do the same. Isn't a big part of our job to be interpreters of the data to help your clients make wise, informed decisions about what is most often their largest investment?
maintains at all times the highest level of Integrity, Honesty, and Professionalism.
possesses Marketing Intelligence. i.e. - On the selling side, do they "really" know how to market a home, and are they willing to make the investment to properly represent the properties in their portfolio to meet/exceed their clients' goals? On the buying side, do they understand branding to the extent that they are reaching their ideal client whose needs they are best capable of servicing?
is always update on their education, training, and accreditation's, and even goes beyond what is expected or required in order to become well informed in many areas as they relate to the real estate industry, their community, and their clients' needs.
knows the client. i.e. - They know what motivates their clients, they understand the needs of their clients, they listen to their clients, clearly understand the client's need for the frequency and quality of communication required for their client to maintain peace of mind.
knows their craft. i.e. - They are knowledgeable about real estate laws, paperwork, and know how to effectively negotiate a deal.is one who is consistently on the move, learning, adapting, growing, evolving, honing the things they excel in to the point of mastering them and embracing the things they are weak in seeking out support and solutions to strengthen them.
is one who regards the brand they work under and believe that the consumer comes first at all costs and performs in accordance with that philosophy.
is always prepared. i.e. - Prepared to resolve client issues, prepared for client interviews, prepared for any issues that might affect the client's viewpoint in a negative manner.
enlists the professional services of others in order to provide the best service possible for their clients.
Additionally, there is a new term for use in answering the question, "What makes a Real Estate Agent Great?" It is "Ease of Use." Ease of use is the degree to which the client achieves peace of mind about the real estate transaction.
Ultimately, it is up to the home seller to determine if a Realtor is great - i.e. the most suited agent to represent the unique needs of each seller or buyer.
Shannon T. Schmitz,
Representing Distinctive Properties throughout the Texas Hill Country