The listing agent should spend part of their commission on marketing your home. The marketing should include as many photographs as allowed on the MLS. A virtual tour not just a slide show should be done in my opinion on all homes over $400K and it should be done by a professional. The agent may be able to stage your home or offer the services of a professional stager. Professional flyers and lots of electronic advertising such as emailing flyers to agents in several different markets not just locally. The agent should talk to you about how many open houses you can expect and the open house should be advertised in the local newspaper, on Trulia, Craig's List and the local MLS. The agent should be able to report to you how many hits your listing has received on a weekly basis and hits from other social media sights. Think of hiring a real estate agent/broker as a business decision, not just giving it to one of your friends. If you take hiring a listing agent seriously you will fine the best agent for you. Also, you should be aware of what the agent's company provides to help show case your home too. So do your homework, listen carefully to the presentation and make a good business decision.
Susan Agli, Broker, SRES, ALHS
Coldwell Banker Morris Real Estate, Bend OR
Licensed in the State of Oregon
"Serious about real estate. Serious about you"