I'll assume for sake of illustration that I'm your listing agent. Every agent has a different program. Here are a few of my highlights:
The listing agent handles the entire transaction from beginning to end, and helps you with the many difficulties that develop along the way.
Prior to marketing, your listing agent will help you arrive at a price that will give you the best chance to sell your home in a timely fashion. This is of amplified importance right now.
Your listing agent will hire a professional stager to evaluate the appearence of your home and make suggestions on how to make it appeal to the widest possible audience.
Your listing agent will design a website for your home that will contain photography, video, documentation, floor plans, virtual tours, etc. Something like this: http://www.127river.com
Your listing agent will help you meet your legal obligations in disclosing certain facts as required by law. To accomplish this, your listing agent will help you complete the long and involved seller's disclosure statement.
Your listing agent will advertise your house in the local print media. Over and over for as long as it takes.
Your listing agent will market your home to the local agent community.
Your agent will place your home on television on Optimum Homes channel 606. Buyers can search on TV for their next home. Your home will come up in their searches.
Your listing agent will advertise your home in the New York Times to attract regional buyers.
Your listing agent will place your home on hundreds of Internet sites to attract buyers from across the country, especially transferees involved in corporate relocations. Your listing agent will make sure your homes STAY on these sites, because they are prone to disappearing. 80% of the public finds their home on the Internet, so comprehensive Internet exposure is extremely important.
Your listing agent will give you feedback from all your showings so you know what needs immediate attention.
Your listing agent will place a computerized lockbox on your home so all showings will be managed and followed-up. Homes with easy access and a lockbox will get shown before your home. Homes that require an appointment with the homeowner usually get shown last. You really want to be shown first.
Your listing agent will prepare first-class marketing materials to hand out to potential buyers who visit your home.
Your listing agent will mail out "Just-Listed" cards to everyone in the neighborhood.
Your listing agent will schedule, advertise, and staff open houses to attract buyers from the area.
Your listing agent will write compelling ad copy and photograph your home using state of the art camera equipment to make your home look as big and bright as it possibly can.
Your house is in competition with many others. Your listing agent's job is to make sure your home looks better than others in its value range.
Your listing agent will place a yard sign on your property with night lighting and sign riders that reference
your house website.
Your listing agent will handle the difficult issues that arise following the home inspection when your buyer decides they want you to rebuild the house for them.
Your listing agent will handle your buyer's appraiser and make sure he is supplied with adequate comparable data to enable him to appraise the home at or above the purchase price. Many appraisers come from outside the area and will need to be schooled.
Your listing agent will make sure you meet all the town guidelines with respect to fire and occupancy inspections so your closing does not end up falling apart because something was forgotten.
Your listing agent will make sure that the attorneys have everything they need on a timely basis so that the deal proceeds smoothly to closing. A thousand things can go wrong along the way. Your agent will act to minimize the chance of a glitch.
Your listing agent will keep everything organized and up to date. If you have a price change or add a feature, your listing agent will be responsible for making sure the hundreds of internet sites where your home is posted get updated immediately.
MLS exposure is just the beginning these days. The marketing effort of a professional agent far exceeds simple entry in the MLS and serves to expose your home to many more buyers so that the highest possible price is achieved. A professional listing agent is a problem solver. And trust me, there will be problems that need creative solutions.
There's more, but these are the basics