What is an agent caravan?

Asked by John, USA, Mobile, AL Sun Feb 3, 2008

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Michael Krot…, Agent,
Sun Feb 3, 2008
Hi John,

An agent caravan is typically an agent-only open house tour of a couple to several homes in a area, where a "caravan" of agents bounce from house to house to see what's new on the market.

These can be organized by agents themselves who want to generate more traffic for their listings (sometimes agents work together to get more traffic) or by brokerage offices themselves.

I know for my company we do them every week and just submit our listing to our caravan organizer who draws from the pool of new listings that week.
1 vote
Stacey A. Ma…, , Westfield, MA
Sun Feb 3, 2008
Hi John, great answers below, but in our area, we include lunch - sometimes it is all at one house, other times it is progressive - you have your fruit salad at house number one, green salad at house number two, pizza or sandwiches at house number three and coffee and dessert at house number four. Although the agents from our office caravan together - following each other around, we invite the agents from other local offices to participate in lunch, to give the widest possible exposure to the listings. Providing food always encourages folks to stay longer, look a little deeper, and not skip house number two just because they don't have a buyer in mind for that house today - as Elvis mentions, you might pick up the right buyer for that house tomorrow, especially if you have some great details you can share. My favorite is always stuffed shells. Yummmm... Stacey
0 votes
Alan May, Agent, Evanston, IL
Sun Feb 3, 2008
Our agent caravan is a little different... we conduct ours weekly, too... but on the day BEFORE the broker's tour. We go en masse, agents from our office only (we have over 90), and tour each and every one of our offices new listings. We do this for a couple of reasons.

#1) To support the office... this way the sellers see that 60-80 agents come through their home and it's now been exposed to a lot of potential buyer's agents. The owners like this, and it makes they feel "attended".

#2) To get each new property into the "mental inventory" of our own agents. That way, should they get a phone inquiry about the property, they can answer intelligently that "yes, i have seen it, it has a lovely living room, with a beautiful fireplace, it faces south, has great light... etc... etc..." Instead of having to rely solely on the limited description that is put in the MLS.
0 votes
Sylvia Barry,…, Agent, Marin, CA
Sun Feb 3, 2008
In Sonoma County, San Francisco Norhbay, CA; the agent caravan happens during broker open day, where all the new properties will be shown to the local real estate agents (with seller's approval); and I assume the procedure is probably pretty similar in other places where there is agent caravan.

There is a meeting held to discuss those properties and list of the properties will be distributed also. All the agents from all offices will then follow each other in the car to those properties in sequence. This allows all agents (including those have houses open that day) to view all the new properties. The agents who are holding open house that day will also be part of the caravan but just skip a couple of houses right before his/her turn comes on to open up his/her own listing.

You have to be present at the meeting to market your house (can't have substitutes). Another way to encourage attendances by all agents.

Another reason to work with a Realtor who knows about those processes and is a part of local community.

Best
Sylvia
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