Hire an agent! Okay just kidding. If you are not ready to list with an agent here are some things I would suggest:
#1 AND MORE IMPORTANT; BE AVAILABLE FOR SHOWINGS!
I can not stress this enough. Something that is raising in popularity is FSBO listings put in your local MLS to gain exposure. This is a great idea but the problem is that most of the FSBO have limited availability. I tell all my clients, when you are selling your home, you have to accommodate the buyer, there are going to be showings at times that you do not like, you have to deal with it. Now if someone is trying to get in your home at 9pm at night or 6am in the morning, yes, rejecting those is acceptable, but as a seller you can not offer limited showing hours.
#2 - LIST IN YOUR LOCAL MLS
This is a must for the greatest exposure. Also offer a decent commission. FSBOs that list in the local MLS and then offer 1% or 2% will have an even harder time selling.
#3 - USE AN ATTORNEY (if your market uses them)
Consult an attorney or title company to walk you through the process. The selling agent is already going to be doing double the work for less than average commission, ensure that you stay on top of your game, otherwise your deal will fall through vey quickly.
#4 - CLEAN & DECLUTTER YOUR HOME
Make your home showing ready. Make sure the home is prepared each time before a showing. You get ONE chance to make a first impression, so make a lasting one. Manicured landscaping, decluttered interior, staging if possible, etc.
#5 - SHOWINGS
When doing your showings, DO NOT point out every little thing you did. I tend to find that FSBOs talk too much, which prevents the future homeowner from invisioning themselves in the home. If they do not get to look around themselves then they will not make an offer because they won't remember everything. If you give them a tour, just point out the rooms, and major renovations, but don't stay in each room for 5 minutes.
These are just some of the items that come to mind, there are plenty more that can be found here:
Let me know if I can be of any further assistance. Good luck!