The second biggest criteria is who has the best marketing plan to sell your home. You should focus in on the steps they take to sell your home. Every agent has access to the MLS but how they handle it can be very different. Also pay attention to internet exposure. Over 82% of buyers heavily rely on the internet to purchase a home. You want an agent with great internet exposure.
It is also important to work with an agent that you identify with and trust. An agent with good communication skills are important. They must deliver data in a clear and concise manner and be able to help you interpret the data. Large staffed top producers can get the job done but so can a relatively new agent. It really depends on how you want to be handled. A new agent can give lots of personal attention where a top producer may not.
At the end of the day proper pricing with good market exposure will get your house sold even in a soft market. The best advise I can give you is to hire your agent first based on reputation, marketing plan and communication skills. Talk about price after you have hired an agent. Many a seller hires an agent based on the price the agent promises for their home and not basic fundamentals. Ultimately your house is worth what the market will bear not what you or an agent might think its worth. Just look at all of the price changes, expired listings and canceled properties that have recently been on the market, where sellers were promised prices or thought that their house was worth x amount.
Look at the market data objectively, review their marketing plan and ask tons of questions. Good luck.
I did a little research and there have been 11 properties sold in Boxford in the last 3 months. Of those, only 3 were in the price range that you would be looking for. There are 2 more pending agreement in that range. I would be happy to e-mail you this report upon request.
Keller Williams Realty