When you use a Realtor, and all the responsible parties do their jobs excellently, you will know that the sales price you receive on your property represented the best the market could deliver at the time.
All parties need to do their respective jobs excellently. The responsibility of advertising and marketing may fall to either the individual agent or the brokerage firm for which the agent works. The agent must fulfill all his/her duties of promotion, marketing, pricing advice, negotiations, and problem solving. The seller is responsible for keeping the property tidy, show ready, and easily accessible. The seller ultimately determines the price. Some sellers heed the advice their agents provide; others do no.
If you sell you property yourself, without broad market exposure, you will never know if the contract price was the best price and terms the market could produce. If your property is presented to a limited pool of buyers, you limit your potential price and/or terms.
If you sell your property yourself, you personally assume a higher risk and liability. I see many, very many, fair housing and real estate code violations by unrepresented sellers.
Properties that are sold without a Realtor have a greater chance of not closing. Absent a mediator, the differences of opinion that so often surfaces throughout a transaction escalate.
Hire a great Realtor to get the highest price/best terms for your property, limit your liability, limit your stress, and increase the likelihood that a contract will make it to closing.
Not all agents are Realtors. Not all Realtors are created equal. Interview 3 qualified Realtors and choose the best.
Deborah Madey - Broker
Peninsula Realty Group