On the buy side of a transaction, you are primarily dependent upon the agent. You have less reliance on the company for which the agent works. There are situations where a manager or broker has to become more involved on the buy side, either because of training or complexity. Most of the services are provided by the individual agent on the buy side.
On the sell side, the representation involves both the company and the agent. There are different business models for real estate brokerage and the variations of who does what in each business model can be significant. Under certain business models, the agent may be individually and entirely responsible to create and print all brochures, postcards and place all advertising. The responsibility for payment of each rests with the agent The business model your agent works under may provide her a tremendous amount of marketing support from the company. Who pays for the advertising? Who is responsible for what? Does the company provide the brochures? The virtual tours? Or does the agent need to produce that for herself? . If an agent has systems, budgets and organizational skills to accomplish this, it can be a successful choice. If your agent works for a company where much of the marketing is coming from the company, take a look at the companyâ€™s marketing. If your agent will be responsible individually, discuss her ability to provide what will be needed.
If your agent has been active as a buyers agent, knows her market well, and you like an trust her.........go forward. Sheâ€™ll probably work very hard for you.