When agents have no news to report, they sometimes fail to make contact with a seller. As hard as it is to deliver negative news, in almost all cases, it is a better choice than not contacting a seller.
If market exposure is high, and there are no showings scheduled, it speaks clearly to a pricing issue. As much as many of our sellers do not want to hear pricing is a problem, it is necessary to confront reality. The best way to do that is with documentation.
The more I can show and track website hits, the more I can document to a seller the buyers who at least looked online. If these numbers are high, and buyers were not sufficiently motivated to make an appointment, the message is clear.
If website traffic is not where we need it to be, we evaluate that cause also. Our website hits are usually pretty darn high.
We provide regular updates to sellers quoting the website tracking hits, and providing feedback on any showings, inquiries, etc. We also include changes in the market. We view all other active properties as competitors and we look to see if any competitors captured the vote of the buyers dollar over our seller. If so, we include that data and draw comparisons. I will even pick up the phone, call the selling agent and inqurie why the buyer chose that property over our sellers.
The worst feeling for a seller is to be left in limbo. Regardless of how uncomfortable, we need to reach out to them and talk about what is (or is not) going on.