In the past, when homes sold well, a "staged" home often sold more quickly than a vacant or non-staged property. Today, with so many distressed properties (short sale and foreclosure homes) on the market, a staged property does not necessarily command enough attention to justify higher prices than the distressed property nor--as you may have now experienced--enough money to cover the costs. As a result, depending on your situation, I find that I do not necessarily recommend staging over more practical actions such as cleaning carpets, painting walls and ceilings, and painting exteriors and changing windows. If a home is a multi-million dollar property and it is vacant, however, I always recommend professionally staging the property.
Today, many real estate agents help owners stage properties by adding amenities to the rooms to provide a "designer touch." I have a storage unit full of such items, myself. Other realtors will pay to stage the home for their clients for a specific period or longer. A third option also exists and that is allowing renters to occupy your home and to use their upscale furniture for staging. There are companies that exist that provide this service to clients--check around for references.
So, in short, Legacy, you are correct and "staging" a home is not for everyone nor is it practical in every home sale circumstance. A knowledgeable real estate professional should be able to provide you with both options for staging or have statistical data that provides reasons to or not to stage a home in your particular market.
Grace Morioka, SRES, e-Pro
Area Pro Realty
San Jose, CA
There are some valid reasoning behind staging. In the current marketplace were you are competing with other listings, one of the best ways to make yours stand out is staging. Staging helps with the first impression of your home. The idea to make the best first impression as possible.
When selling a home there are 3 things to consider when selling your home: Location, Condition and Price. Location cannot be changed but you have control over the Condition and Price.
With bank owned properties for example they concentrate on Price only to attract buyers. Condition, is also something you have control over. Making small changes can make a big difference on the first impression of your home.
In reality, many buyers can have a hard time seeing the full potential of a home. This is where staging can help. It can help to present you home in the best light possible and help buyers understand where there own things would fit.
In addition with staging, it helps to neutralize personal tastes to allow your home to appeal to the most buyers possible. One suggestion is you go take a look at a few homes in your area that are for sale. This will really help you to determine what the other homes look like. This way you will know what the competition looks like and position your home to be one of the more attractive homes.
One option you may want to consider with your Realtor is a consultation with a stager. You may be able to use some of your own furniture and household items to cut down on the costs. Also if you are willing to do some work yourself, like painting this can also help to reduce the costs to you.
Hope this helps!
There are three pillars to a successful sale: Preparation, Promotion and Price. REOs focus on price alone. To sell a normal sale in the current market and compete against REOs, you need to focus on all three.
Staging is a part of complete home preparation â€“ starting with repairs, ending with paint and clean carpets and capped off with staging. We believe in staging because weâ€™ve seen it work wonders. Weâ€™ve gone head to head with the current onslaught of REOs and come out winners.
However, itâ€™s like anything else: it has to have a good foundation. You donâ€™t forsake the basics and then try to stage yourself into as good price. Wonâ€™t happen â€“ people can see right through it. Thatâ€™s a bit like putting lipstick on a pig.
Check this recent post: it explains why staging can be critical in the current market.
As an aside, we provide professional staging to our clients as a part of our comprehensive listing and marketing package â€“ no extra cost to the seller. We wouldnâ€™t foot the bill ourselves if we were not totally confident that it makes a difference. Think about for a moment â€“ when was the last time you saw a new builderâ€™s model home without staging? That's right - WE pay for the staging - not the seller.
Once weâ€™ve completed the staging, we also provide the best photography and marketing available and create â€œVirtual Open Houses.â€ It makes a difference and it works.
Read the post - it explains WHY it works.