When I worked for a large company, no agent placed an emphasis on selling my listing. (And they should not.) The agents I worked with were interested in getting a sale, and that meant showing the best property for the buyer. If my lisitng was a potential contender, it was shown. If my listing did not meet that agent's buyer's needs, the agent was not concerned with my need to sell a listing. The agent who sat at the desk next to me was concerned w/ getting their buyer a property, and getting paid. That agent was not concerned about my needs, or my seller needs.
As a small independent, we have picked up listings that were carried by a competitive Big Boy for 2 years, and sold it within a few months at a higher price than previously listed. Why? Because the right buyer was in the market and our marketing outreach was/is aggressive.
Josh.......If I have a listing that is perfect for your buyer, are you going to bypass my listing in favor of the agent who sits at the desk next to you? Is that what you explain to your buyers?
A buyer agent owes their loyalty to their client.
William, you can hire an agency who is focused on double ending the deal, getting both buyer and seller side, and reach their pool of buyers (50 agent office, 24 work, 26 do not....26 working agents x an average of 2 buyer clients each....some will have none, some will have 4....buyer pool = 50 buyers? Ok, lets be over the top generous in our numbers......200 buyers clients.) So, do you want your listing agent to be focused on that pool of 200 buyers, or do you want your agent and company to be focused on marketing to any and all buyers regardless of source? Do you want your agent and broker to be focused on an aggressive outreach to all buyers via internet marekting, or do you want your agent and broker to be focused on double ending their deals, to your detriment? If the agent tells you, hire them because their office has buyers, ask them how much they are going to do to market to the other xxx thousand agents and the public buyers? If they say a lot, then why is their pool of 50 buyers more important? If they say none, how much do you think that will cost?
If it were all about the agency on the corner and the 50 agents who reside there, internet exposure of listing data would not have exploded over the last 5-10 years.
Here's my other concern w/ an agent who is focused on "their office" vs. marketing their sellers listing...
When a buyer calls in to our office inquiring on a property, we ask if they have an agent. Sometimes they tell us yes. We tell them that we will be happy to answer any factual questions about the property. We do. We don't shoo them away because they aren't a buyer lead for us. Our inquiries are handled by licensed staff who are completely and sincerely committed to selling the properties we have listed without prejudice to whether the buyer comes through our doors or a cooperative brokerage.
I have seen in many large brokerages a system where the person who answers the phone is a licensed agent doing "desk" or "up" time in the hopes of securing a new buyer lead. That agent, if not the lisitng agent, has no incentive to help the buyer inquiry who has called and stated they have their own agent. Depending on who the agent is, the buyer inquiry may be rushed off the phone, or redirected to call their agent. Or, the buyer inquiry may be subjected to a solicitation to beocme that agents new client.
When I send my buyer clients lsitings, they never ask, "Who listed it? I want to know because that will influence whether I want to see the proeprty or not." A buyer looks at the property data and pictures. From the property info, the buyer determines if he/she wants to see a property or not.
The job of the listing agent/lisitng company is to market your property, negotiate the best price and terms, and protect your interests through and post closing. The company and person best committed to reaching the largest pool of buyers, directly and indirectly (via coop brokerage marketing), and who knows the marketplace should be your choice for representation. In your discussions, probe deeply for an agents commitment to finding your buyer from wherever that buyer may be.