Realtor Fees - what % are Phoenix Sellers really paying their agents?

Asked by Margaret, Louisiana Wed Mar 19, 2008

We are selling our rental property in Phoenix but live in another state. We have been 'quoted' 6% by a broker (although he has informed me everything is negotiable) I have to admit he seems very knowledgeable about the area and aggressive and I just wanted to know if 6% is high.

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UpNest, Agent, San Francisco, CA
Thu Oct 27, 2016
Great question. 6% may be the average commission rate but the best way to know is through research on You can compare Phoenix realtor commission rates with others in the local area to ensure you select the right one. Hope this helps!
0 votes
Its high
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Everydayhomes, Home Buyer, Phoenix, AZ
Mon Oct 24, 2016
0 votes
Mark Wilson, Agent, Pebble Beach, CA
Wed Mar 9, 2016
The best way to find out if you are paying too much in real estate commissions is to put the commission fees in the open market and let the Agents bid for your commission rate. Commission fees are negotiable and can vary by zip. We find the best way to compare commission fees is to auction them. That is why we created; a free service for Sellers who can invite agents to submit their marketing plan and commission structure. It is a patent pending process that is saving Sellers thousands.

It is completely free to the Seller and there is no obligation for the Seller to pick the lowest bid or any bid. The whole time the Seller remains anonymous as we never publish your street address or contact information. Sellers can sit back and review marketing plans, commission bids, ratings and reviews. A big win for the Seller. After all, Agents are not charged to register or bid and they have no obligation to bid. Give us a try:
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Jerry Murphy, Agent, Anthem, AZ
Tue May 20, 2008
Hi Margaret,

Yes, commissions are negotiable. Most Realtors charge 6% (3% to the listing agent, 3% to the buyer broker). Many agents are now charging higher commissions on short sales or properties that may be more of a challenge to sell. With changing markets come change in business practices. During the hey day of the market a lot of agents were cutting their commissions because they were banking on volume. I would be wary of any agents cutting their commissions in this market though. There's always a reason why something is cheap. And more than likely in the case of a discount broker you will get discounted service as well.
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Paul Welden, Agent, Scottsdale, AZ
Tue May 20, 2008
HI Margaret,

Commissions are negotiable.
With 55,000+ properties for sale in the Phoenix MLS, you need an aggressive, go-getter type of agent who knows how to find buyers. If this agent/broker is this type of person, then a 6% commission is a bargain. I've seen a lot of experienced, seasoned, well-qualified listing agents charge 7%-10% commission, because selling a home now requires more time, money & effort than ever before. There are 55,000+ other properties for sale, finding a qualified buyer is more difficult (because loans are tougher to qualify for now) and marketing the home is much more expensive. I think 6% listing fee is a bargain, because At 6% commission, this agent/broker may barely have enough money to pay for all expenses. So, you may want to question this agent/broker as to what services you can expect from him/her.

Paul Welden
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0 votes
Debt Free Da…, , 85260
Mon May 19, 2008
There is no set rate, it is whatever you negotiate.
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Randy Courtn…, Agent, Tempe, AZ
Thu May 8, 2008
6% is standard. The thing to remember is it is important that whatever commission you negotiate, you want to make sure your agent is offering 3% to the selling agent. For example, if you negotiate a 5% and he/she offers a 2.5% commission to selling agent, then most agents will not show it, simply because there are 54,000+ competing listings paying 3% or more.

Plus, with the buyer's market, and agents doing less business this year compared to last, they are more aware of what they are being paid on each transaction.

My advice is if the agent is experienced, very knowledgable about your neighborhood, and is full-time, upstanding professional, then 6% is worth it. You know the old saying, "you get what you pay for", well, this is typically true with selling property in today's market.

Hope this helps.
Randy Courtney, Broker
Courtney Vallywide Properties
Web Reference:
0 votes
Jerry Murphy, Agent, Anthem, AZ
Thu Mar 20, 2008
Hi Margaret,

As my fellow colleagues have noted 6% is pretty much the standard listing commission with 3% generally going to the buyer's agent. And yes, the commission is negotiable. During the torrid markets of 2004 and 2005 we saw many discount brokerages coming into the market offering 4% listing deals. Many of these companies have either vanished or have lost a tremendous amount of market share due to the limited service they offered their clients. In this market you need a true full time professional (like those who post to who will market your home properly and effectively

You can visit our website at:
0 votes
Randy Curnutt, , Queen Creek, AZ
Thu Mar 20, 2008
Hi Margaret!

I'm sure selling long distance is nerve wracking, and you want to be sure you are not being taken advantage of. Of course, agent fees are always negotiable, but generally speaking 6% is pretty standard in the industry. Typically, the buyer's agent/broker will be paid 3% and the seller's agent will be paid 3%. In my personal opinion, you want to be sure that you are offering the buyer's agent at least 3%, so if fees are reduced, it would more than likely be on the seller's side. I would absolutely recommend shopping around, and interviewing at least two other agents and reviewing their individual marketing plans. Check out their websites and ask them for their stats. Find out where each agent recommends you price your home to sell and why. How do they embrace the internet to market your home thoroughly? How often will the commit to do an open house until your property is under contract?

If your broker has informed you that "everything is negotiable", it sounds to me like he/she has opened the door to negotiation. Bear in mind, the more you pay, the more motivated your agent will be to focus the extra time necessary to actively market and sell your home. These days, your agent will need to work harder than ever. It may not be worth saving 1% or so, which is about the best discount you may find.

I would also suggest outlining specifically what the rate will be if the agent finds their own buyer, and is essentially a "dual" agent, and what the rate will be if YOU find the buyer. Trust me, it happens, as no one is more motivated to sell this property than YOU!!

Please visit my website at for more suggestions regarding a successful sale. Good Luck!

Randy Curnutt
0 votes
James Wehner, Agent, Scottsdale, AZ
Wed Mar 19, 2008
The agent you talked to is correct, REALTOR fees are totaly negotiable and are an agreement between the seller and their REALTOR. Depending on the services provided by the real estate agent, the fees could vary from agent to agent.

When interviewing a REALTOR to sell your home, ask them what they charge and what they are going to do for it. Most fees are split equally between the listing agent and the buyer's agent. You may ask, what will the listing agent charge you if they procure the buyer themselves, maybe a discount for you.

In this tougher buyer's market, a listing agent may have to work harder and longer to get your home sold.

Good luck!
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Anna Goodman, , Phoenix, AZ
Wed Mar 19, 2008
This is a really tricky question to answer. Every agent can work for what ever price he/she wants. Generally speaking, you get what you pay for. If 6% seems high to you I would go back to the agent and clarify what it is he does to earn the service fee charged. Keep in mind that he will need to pay the buyers agent out of the fee you and he negotiate. Good luck on the sale of your home.
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