Tom,  in Santa Monica, CA

Posting MLS listings on Agent Site

Asked by Tom, Santa Monica, CA Thu Dec 4, 2008

I notice that a lot of agents post MLS listings on their sites making it appear that they have a listing when in fact it is another agent that they may not know that has the listing. I can understand that the real listing agent would not have a problem with this as it provides a wider marketing footprint for their listing.

I want to put some marketing dollars into driving traffic to my site for condos specifically to become the buyer's rep. I want the potential buyer to see a condo they like on my site and then call me to view it. I will then contact the true listing agent. My question is this: How do I get the info and post it on my site "without" the information and contact info of the listing agent. I know this is done, but is it with the consent of the MLS and the listing agent? What are the steps to do this?

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David, , La Jolla, CA
Thu Dec 4, 2008
BEST ANSWER
Tom is called broker reciprocity if you decide to purchase an idx link for your website.

You need written permission from every agent that agrees to let you advertise their property. Not all agent will do this and for good reason.

However, many will.

Take a look at http://www.postandsend.com They are a buyers agents best friend!
Web Reference:  http://www.postandsend.com
0 votes
Elizabeth Sa…, , Fort Collins, CO
Wed Mar 31, 2010
Tom,
Ask the listing agent for permission to market his/her listing on your site. You can also try calling those agents you mention to see how they did it. The MLS has a brochure on "Rules & Regulations" posted. Good luck!
0 votes
David Athert…, Agent, Deer Park, WA
Thu Dec 4, 2008
Tom, everywhere is different, but, typically, you need to put listings from your own office and then with permission. Sometimes, you can get another company to let you advertise their listings, but, this is much less likely. You must have permission to use another agent's listings.

The IDX is also ok, but, it connects you to the listing agent/company. I have this trouble and am working on methods to provide the service but keep the people who come to my site. So, advertising another person's listings is different than having mls search capability on your site.

Dave Atherton
Web Reference:  http://MyCountryHomes.com
0 votes
David, , La Jolla, CA
Thu Dec 4, 2008
take a look at the following great companies that provide awesome cost affordable tools for agents:

http://www.realbird.com - great map bases IDX
http://www.superlative.com - great looking sites
http://www.peak9design.com - great looking sites
http://www.myinternetpartner.com - great looking sites
http://www.vflyer.com - great looking online flyers
http://www.click2map.com - a great app to use you local expertise
http://www.blogger.com - free blog
http://www.postandsend.com

Now, go get some buyers! Bottom line, you need listings!!!!!

PS and READ THE BOOK "SHIFT" BY GARY KELLER - ITS A MUST READ!!!!
Web Reference:  http://www.renter2buyer.net
0 votes
Jodi Summers, Agent, Pacific Palisades, CA
Thu Dec 4, 2008
The easiest and most economical way to accomplish your goal is going to be through an IDX solution provided by your MLS.

Best….

Jodi Summers
The SoCal Investment Real Estate Group
Sotheby’s International Realty
jodi@jodisummers.com
http://www.SantaMonicaPropertyBlog.com
http://www.SoCalMultiUnitRealEstateBlog.com
**
He who has not Christmas in his heart will never find it under a tree. --Roy L. Smith

http://www.428hillst.jodisummers.com
0 votes
Tom, , Santa Monica, CA
Thu Dec 4, 2008
great info! thanks guys..
0 votes
Scott Godzyk, Agent, Manchester, NH
Thu Dec 4, 2008
Tom usually it is done through the provider of your MLs through the local "Board of Realtors" office. You will have to sign an agreement then purchase the idx through an approved provider. you can then place the link on your site or pay someone to do it.
Web Reference:  http://www.ScottSellsNH.com
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