I am also a REALTOR, but do not serve the Londonderry area. My real estate practice is focused in the Lakes & Mountains Region of NH. I do work with some colleagues in your area who are superb agents. Anyway, here are a few suggestions:
1. Before meeting with agents, determine your goals (e.g. is there a timeline to accomplish the sale, desired time to complete the sale, financial objectives) Consider the range of outcomes that you would be satisfied with on each. More than price is important here.
2. Review the comments below and make a list of the points you want to hear addressed in a meeting with agents. As you meet with agents, ask yourselves "what are the critical success factors" for selling our property so as to meet our goals. You can use any of the suggested ways to find agents to serve you. However, follow through with the points below with each and every one you meet.
3. The first job of a real estate professional should be to provide YOU with information so that you can make decisions. The first decision is not pricing your home, it is whether your goals can be achieved and what tradeoffs you might need to make from your initial ideas. Some agents may try to rush you to "pick them." Is that focusing on your needs?
4. Every agent has access to the same market data so pricing analysis or so-called comparative market analysis if done well should yield similar results among agents. If an agent comes up with a higher opinion of value for your property, just remember the agent will not be buying it themselves, so do not treat it as a bid. You want to hear how an agent is going to defend the value of your property once a pricing decision is made, not see them at the door a few weeks later asking for a price reduction. In most NH markets today, it is crucial for you to select a defensible price and an agent that is armed to defend that decision.
5. In reviewing their pricing analyses, listen how the agents address these questions: What is the profile of the buyer for a property like yours? What is going on in the market right now in that buyer segment? What is the supply and demand situation for those buyers? What is that buying segment looking for in an "ideal" house and how does yours measure up? Are there price point sensitivities? If so, why? How are buyers in this segment behaving right now? Will that segment of buyers appreciate what you view as valuable in your property? Why or why not? In other words, if an agent can relate your property to the competing properties and what the right buyers are looking for, then that agent is showing you marketing savvy.
6. Ask for a marketing and communications plan for your property and what the agent plans to do to communicate with you. Then go over that in detail. Be sure that it is specific to your market, your situation and your goals, this may not be availble at a first meeting. Get specific examples of the ways that your property will be promoted on the internet, in print and other media. Ask how the agent plans to keep your property fresh and sustain interest. What types of updates on the market can you expect?
7. Did the agent ask you what you would do if the first person to see the property made an offer that was acceptable? Did they ask what your goals are before talking about themselves? Did they present you with an agency disclosure at the start of the first business meeting?
8. How much of the agent's time will your property receive? How will an agent with a lot of listings serve your needs? Does the agent have similar properties listed for sale? How will the agent ensure MAXIMUM exposure of and access to your property to every agent in your area? How will the agent qualify prospective buyers and their agents so that worthwhile showings take place?
9. As one of the answers points out, did tne marketing plan clearly illustrate the sales process and what the agency and agent would be doing for you. Was there a schedule for the actions? Did the agents speak candidly about any needed preparation of your property for market? Did the agent demonstrate knowledge and questions about your deed/ownership, other recorded property documents, local and state approvals,financial considerations, etc. If not, when was that agent planning to be informed about your property?
Since I do not have a dog in this fight as they say, I would be glad to discuss your path forward with you and the experiences you encounter. Best of Luck!
Chuck Braxton, REALTOR GRI