I'm listing my Burbank CA home in 2-3 months. How to find a realtor who is selling not just listing the most?

Asked by Karen, Burbank, CA Fri Oct 3, 2008

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Keith Sorem, Agent, Glendale, CA
Fri Oct 3, 2008
You ask a great question. The real essence of your question is "how do I find out who is the best Realtor that will actually SELL my home, not just list it.

One of the challenges that sellers have is selecting the right Realtor. Here is a great example:
I was competing for a listing in the local area. The seller had a property that posed some challenges (35 years of accumulated belongings) and the property did not show well. When we talked about what it would take to sell this property, I told her that in order to get her the most money it would be in her best interest to de-clutter and clean. She said that she'd be willing to try.

We also talked about pricing, and after a thorough discussion she made it clear that she really preferred to sell, but she could keep the property as a rental if she did not get her price.

So the agent that she listed with gave her the price she wanted, and absolutely nothing was down to prepare the home for sale.

Since it was listed (45 days) , the market has declined one percent. And they had lowered the price twice, and it's still not selling.

So would you rather list your home with a "top agent" and "win" by getting your price and your terms, or would you rather get your home sold?

The fact is that about 20% of homes are selling within 30 days for close to asking price. The longer a listing sits on the market, the greater the gap from asking to selling price. At 120 days the gap is 92.6% between asking price and selling price.

That also means that 80% of the listings are over-priced, sit accumulating market time and losing value.

Would you rather be in the 20% or the 80%? Some agents have so many listings that know that the odds are they will sell enough to meet their targeted revenue. They don't need to sell all their listings.

The Realtor you need should care about selling your home, that should be their top priority.

I just completed my September market report for Burbank, I'd be happy to email it to you.

2 votes
Philip Keppel, Agent, Burbank, CA
Thu Aug 19, 2010
Hi Karen,
My wife and I work together as a team so you are esentially getting two agents for one. Our Real Estate office, Bill Toth and Associates in Burbank ,was voted best office in Burbank for 2010. We work round the clock to bring in buyers, market, and get you the most for your home. Call us anytime day or night. We'd love to talk to you more and answer any questions. Phil and Jill Keppel
818-636-4330 or 818-516-7387 jillkeppel@yahoo.com
Web Reference:  http://philandjill.com
0 votes
Howtema, Home Buyer, Los Angeles, CA
Wed Apr 29, 2009
How about selling it yourself? There are so many tools available now to aid you to sell yourself. Start with helpusell.
0 votes
Sue Eller, Agent, Bainbridge Island, WA
Sun Dec 28, 2008
Hi Karen,
Many of the previous answers have it covered, but I would like to add a bit more. I believe that a home these days needs to have a combination of factors in play to get it sold in our current market. The combination has to do with pricing, marketing, staging the home to appeal to the broadest set of buyers and a huge networking ability through your agent. If you take a look at my website listed below, please explore and see what I do to get homes sold. If you read the testimonial page you will note that my two most recent listings sold in under two weeks in multiple offers. The testimonial from Diane Hamlin and from Peter Henderson refer to their experiences with me. I also refer you to Chuck Bremberg's testimonial about the sale of his mother's home. I believe in using technology tools to get the most exposure to your home as well. Please watch the videos on my website to see what I mean. I would love to hear from you and see how I can help get your home sold. I can be reached at (818) 949-7670 or email me at sue.eller@dilbeck.com for more details. Have a happy New Year!
warm regards,
Sue Eller
0 votes
Liz Fierro, , Whittier, CA
Thu Dec 25, 2008
You should interview at least 3 agents. Always ask the agent that you are interviewing to bring the MLS print out of their sales for that year. Make sure that it is their sales and not the office sales. This print out will tell you how many homes the agent has actually "sold" and not just listed. Remember, that there are other factors involved when choosing the right agent for you. You should feel comfortable and get along with your agent; the agent should have a marketing plan, make sure the agent has a valid license and is a Realtor not just a sales agent. I whish you all the best in selling your home and I hope you have a pleasant experience.

Liz Fierro
Century 21 Beachside
0 votes
Claudia Hans…, , Encino, CA
Tue Dec 16, 2008

In this market place it is important to hire the agent who can give you the most exposure outside the MLS.I have an advanced internet market plan to have a lot of buyers see you home when it is listed with me.If you like to know now what your home is worth click the web reference to get an over the internet in just minutes.

Claudia Hansen
Pinnacle Estate Properties
0 votes
Judy Graff, Agent, Studio City, CA
Fri Dec 5, 2008
Hi, Karen. Selling in this market involves the following: 1) Pricing the house to sell at the beginning of the listing, 2) Exposing the house to the market of qualified buyers through the internet, print ads, and networking with other real estate professionals. I'm a Burbank specialist who can deliver the great sales results that these two items bring. If you would like more details about me, my philosophy, experience, and marketing plan, please contact me.
Judy Graff, Broker-Realtor
Web Reference:  http://www.judygraff.com
0 votes
Paul Kaplan, Agent, Palm Springs, CA
Mon Nov 3, 2008
Your listing agent will most likely not be the agent that actually sells your home. His/Her job is to give your house the maximum exposure to no only buyers, but to other agents who are also representing buyers.

When interviewing and researching an agent, I would do the following:

1. Act like a potential buyer and search the internet to see what agents appear in various searches, like Google, Yahoo, or Aks.com. 80 - 90% of all buyers search on the internet. Its imperative that your listing agent is internet experiences and has a good representation to attract active buyers.
2. When interviewing actual agents, ask for their average days on the market of their listed properties for the past 6 months. Ask what the average days on the market is for your neighborhood. See how many listings they have. If an agent has 50+ listings, for example, how much individual time are they going to be able to spend on your particular property.
3. Pricing is key. Don't go with the agent that gives you the highest price estimate on your home. Have them support their pricing with actual "Sold" comps. These days, comps are only good for 3 months; make sure you're looking at accurate data. Ask what the absorbtion rate is in your neighborhood. If its 30 to 40 weeks, for example, go with an agent that gives you realistic advice telling you that you'll have to underprice the competition in order to sell your house in a timely manor.
4. Buyers are looking for deals, if they're going to buy in this market. So price your property appropriately so it looks like a great buy. Make sure your agent gives you realistic advice.

Best of luck to you!!!
0 votes
Alicia, , Downey, CA
Mon Nov 3, 2008
I can give you the name of an excellent agent that I know you will not regret working with. Kendyl Young from Coldwell Banker in Glendale Ca is very experienced with both seller and buyer she is an agent that truly knows the area and more importantly the importance of customer service. If you work with her you will not regret it.
0 votes
Dan Sanchez, Agent, Burbank, CA
Mon Oct 27, 2008
Hi Karen,

In addition to the importance of pricing your home, being technologically savvy and having an effective marketing plan, I believe that when you are selling or buying a home, you need an agent that fits YOU best. It's about selecting a good, experienced, reputable agent locally that is willing to LISTEN to your needs and be able to have good communication with one another. You may need to interview a few agents in town to get a feel of who will do the best job and provide you with the best service. By the way, I would welcome an opportunity for an interview.

Much luck and success,

Dan Sanchez
Dilbeck Realtors - Burbank
Web Reference:  http://www.dansanchez.net
0 votes
David Krecker, Landlord, Whittier, CA
Mon Oct 6, 2008
In this market important to identify all the important aspects of your home and why they would be inviting to a buyer. Of course pricing correctly so it doesn't sit and get noticed is important. I've appraised thousands of homes in the area for lenders and banks and know this is important to properly assess the value. Give me a call and we can discuss more important points.
Web Reference:  http://www.centuryside.com
0 votes
Gary Gukassi…, , Pasadena, CA
Fri Oct 3, 2008
Hi Karen,

I agree with Keith and Lupe below. Pricing your property properly is extremely important. In addition to proper pricing, you may consider some buyer incentives.

Also, a lot of people, like your self, use the internet for their real estate needs. You want to make sure your property is on the appropriate sites. I can help you with that. A strong web presence will expedite the sale.

Good Luck.

Gary Gukassian
0 votes
Bev and Alex…, Agent, La Crescenta, CA
Fri Oct 3, 2008
Hi Karen,

Choosing a Realtor that lists and sells a large volume of homes may not be the best fit for you. A high volume Realtor may not have sufficient time to give you the customer service that you need, demand, and deserve. Also, a high volume Realtor may not give your specific listing as much care and time that is required for you to recognize the highest price possible.

You will want to choose a Realtor who has experience, effective marketing, and someone whom you can communicate well with.

My associate Beverly Gingrich, who has been listing and selling homes in the area for over 30 years, and I would be happy to set up a time to show you our marketing plan, and discuss current market conditions with you. We also have great market research tools to help sell your house for the most amount of money in the shortest amount of time. Please feel free to contact us on my cell phone at (818) 919-0159, or visit our website at GingrichEstates.com . Good luck!

Alex Gingrich
Dilbeck GMAC Realtors
Web Reference:  http://GingrichEstates.com
0 votes
Lupe Soto, B…, , Burbank, CA & San Fernando Valley
Fri Oct 3, 2008
HI, Karen:
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how to price your property to sell in todays market?


Lupe Soto
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Real Estate Transactions
with Unmatched Dedication!
818 968 3718
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