A web presence is very curtail to the sale of a home. Research shows that most buyers look on the internet for homes, prior to working with an agent. Get the most coverage from your listing by posting it on sites like the MLS, Trulia, Zillow, LA Times, Home Finder, Realtor.com, craigslist...and the list goes on. Your personal website also is key to marketing the property. You can also develop a web stie specific to the property and use the address for the web address address, ie: http://www.123anystreet.com,
post pictures and information about your property. And of course, a sign on the property is key, many lookers drive the area they want to be in and take down addresses as they drive. There are also other local and international media types and publications that may be used. If you are looking to get equity out of the property and you are not upside down, this may not be a bad way to go if you are experienced. If your are not, then consider using an outside broker. You can always ask for a referral fee.
On the other hand, if you go with an outside broker, they already have these tools in place, they can market your home faster, more efficiently, get better coverage, network with local agents and possibly achieve multiple offers which may yield a higher return for you.
If you are upside down and have no equity, the questions is...are you ready to do the work?
Feel free to give me a call if you would like to discuss your options further.
All the best,
Prudential California Realty