Hi PJ, If your agent has not suggested a face to face meeting to review progress in marketing your home, then ask for one. A marketing plan is only as good as its execution! When you meet, focus on:
1. Price: Getting the price right is essential. I agree with those who have commented before me - the best and most far reaching marketing stragegy will not solve a price issue. Review an updated pricing analysis with you agent and make changes if necessary. Fact is, in any market, if a home is not attracting showings/repeat showings and an offer, then the price needs to be adjusted. Step back and be honest with yourself on this point. If your home is overpriced, it will not sell no matter what your agent does for you.
2. Ask for agent/buyer feedback. If you are hearing consistent feedback then listen and make the objection go away if possible.
3. Exposure: If your price is right and you've optimized the condition of your home, then maximizing the exposure of your home to potential buyers should do the trick. The bulk of them are online and so it is essential that your home is prominately positioned there in its best light. Photos are key - both quality and quantity - research suggests that buyers are now beginning to sort based on photo count! Realtor.com's "showcase" service allows agents to load up to 25 photos!
4. Finally, measure Effort - ask your agent to review the activities he/she is doing to sell your home - Broker Open Houses, Public Open Houses. Look for active involvement and consistency. Look at past effort and discuss future plans.
My formula for success is:
Proper Pricing + Maximizing Exposure + Effort!
Good luck to you!