I have a home that is better than most others because all the little advantages add up. How do I reach the?

Asked by Curt, Melbourne, FL Tue Apr 22, 2008

few buyers out there that would really appreciate all these nice things that make my home special. Our house ends up looking like all the rest on the mls. Help us. See the website that we made ourselves at http://home.cfl.rr.com/bluelakedrive/ Thanks -Curt

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Mark Palace, Agent, Satellite Beach, FL
Wed Apr 23, 2008
All real estate licensees are NOT the same. Only real estate licensees who are members of the
Properties International, we are all REALTORS®. We proudly display our REALTOR "®" logo on
our business cards and other marketing and sales literature. We are committed to treating all
parties to a transaction honestly. Our REALTORS® subscribe to a strict code of ethics and are
expected to maintain a higher level of knowledge of the process of buying and selling real estate.
An independent survey reports that 84% of home buyers would use the same REALTOR® again.
Real estate transactions involve one of the biggest financial investments most people experience
in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax
problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal
question, would you deal with it without the help of an attorney? Considering the small upside
cost and the large downside risk, it would be foolish to consider a deal in real estate without the
professional assistance of a REALTOR®.

8. When selling your home, your Palace Properties REALTOR® can give you up-to-date
information on what is happening in the marketplace and the price, financing, terms and
condition of competing properties. These are key factors in getting your property sold at the
best price, quickly and with minimum hassle.
9. Your Palace Properties REALTOR® markets your property to other real estate agents
and the public. Often, your REALTOR® can recommend repairs or cosmetic work that will
significantly enhance the salability of your property. Your REALTOR® markets your property to
other real estate agents and the public. In many markets across the country, over 50% of real
estate sales are cooperative sales; that is, a real estate agent other than yours brings in the
buyer. Your REALTOR® acts as the marketing coordinator, disbursing information about your
property to other real estate agents through a Multiple Listing Service or other cooperative
marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires
REALTORS® to utilize these cooperative relationships when they benefit their clients.
10. Your Palace Properties REALTOR® will know when, where and how to advertise your
property. There is a misconception that advertising sells real estate. The NATIONAL
ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of
agent contacts through previous clients, referrals, friends, family and personal contacts. When a
property is marketed with the help of your REALTOR®, you do not have to allow strangers into
your home. Your REALTOR® will generally prescreen and accompany qualified prospects
through your property.
11. Your Palace Properties REALTOR® can help you objectively evaluate every buyer's
proposal without compromising your marketing position. This initial agreement is only the
beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. We will
help you write a legally binding, win-win agreement that will be more likely to make it through the
12. Your Palace Properties REALTOR® will help close the sale of your home. Between
the initial sales agreement and closing (or settlement), questions may arise. For example,
unexpected repairs are required to obtain financing or a cloud in the title is discovered. The
required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best person
to objectively help you resolve these issues and move the transaction to closing (or settlement).
1 vote
J.D. "Dan" &…, Agent, Orange Park, FL
Tue Apr 22, 2008
I just listed 3 houses with different owners, all in the same subdivision. Every owner thought they had the best house available. When I showed them there were over 5,000 homes within 10 miles that spec out identical to theirs and also that the appraisals in that neighboor hood are coming in about 20K below what they each thought. They realized that there was already an 18 month supply of homes like theirs.
Got all 3 to list. Now I got 3 that should sell

Think about your motivation and if you don't have to sell then don't, on the other hand if you MUST sell price the house a couple of thousand below the competition. In this market that's the most effective way to get it sold. With all the exposure I gove a home, price is still the motivator for the buyer.

JD “Dan” Weisenburger, GRI
Broker-Associate REALTOR®
Vanguard Realty, Inc. GMAC Real Estate
Web Reference:  http://www.neflahomes.com
1 vote
Brandon Seib…, Agent, Westminster, CO
Tue Apr 22, 2008
First off, if you are not using a Realtor you are not getting maximum exposure. Anyone who is selling should give themselves every advantage available to reach the highest number of prosepctive buyers. Ask yourself this, when I am looking to Buy a big ticket item, would I like the advise of a real professional? Of course the answer to that is YES...and therein lies what you are looking for. Talk to your Realtor, get your own professional advice.
Secondly, you should have a virtual tour of the home. We all know that a picture says a thousand words, so give buyers what they want...a tour of your home while they are sitting at their desk. Buyers are still buying, homes are still selling. We can not always trust what the media is telling us.
1 vote
Lisa Hill, , Port Orange, FL
Tue Apr 22, 2008
That's a tough one. You need a REALTOR who is good with words, video and photos, as well as the most powerful real estate sites. You're correct that there are few buyers who can really appreciate the better things, that may not be immediately noticeable. That's why you need a REALTOR who knows how to appeal to the buyer you need. I haven't checked your site yet, so I won't make an assumption, but if your site and/or listing can't be found in a general web search, through a leading search engine, then the buyers you need will never find it.

My advice is to do your homework, to find the agent who has the skills, knowledge and ability to bring your buyer right to your house. Just an example, if you look at my web site, I have a widget that plays a video on the front page. I periodically change the widget to feature different listings. I also place those mini-videos in my blogs and on other sites. If the site can accommodate it, I'll insert a full video. And don't forget about HTML flyers, so you don't have just plain text and photos.

Check your area. They may be a bit difficult to find, but I'm sure there are some technologically advanced agents in your area, who can provide these tools. Now I'll go check out the site you made =)
0 votes
Normalina Ma…, Agent, Winter Park, FL
Tue Apr 22, 2008
I would recommend having it showcased and featured on multiple websites as well as to international buyers which would include a virtual tour, LOSTs of multiple pictures, very descriptive, discuss area as well as features of home. Multiple website exposure like this as well as being emailed to buyers, investors will help you get more interested buyers. As an e-PRO I specialize in marketing properties for people in your same situation. Please take a look at my website and listings on Realtor.com by searching for my name. You will find listings marketed to sell! It would be my pleasure to provide you with 1st class service.

Normalina Martin, e-PRO, REALTOR
0 votes
Don Tepper, Agent, Burke, VA
Tue Apr 22, 2008
A couple of thoughts: First, you say your home "is better than most others because all the little advantages add up." Highlight those advantages. Most of what you put in your ad would apply to all the houses: "10 minutes from the beach. Close to everything." I assume that if it's in a subdivision that all the homes were built in 1997. Only items that appear different are that the appliances were purchased within the last 2 years, and that it's recently tiled. You could watch the rocket launches from your neighbor's house as well as yours. The HOA is the same (or similar) to your neighbors', and everyone else on your cul-de-sac could similarly say that it's a quiet neighborhood with no through traffic.

Next, you don't want to reach "the FEW buyers out there that would really appreciate all these nice things." You want to reach ALL the buyers in the market for a home like yours, and use those "nice things" to make your home stand out.

Most Realtors here will tell you that the way to make your house stand out is to make sure it's priced right. In other words, the lowest-priced comparable property out there. Money talks, and it talks loudly. If you're relying on something other than price, you need more than "all the little advantages." You need some big advantages. And, as you noted in your comment about the MLS, your house ends up looking like all the rest.

So, examine the price you're asking. Make sure it's among the lowest ones out there. Then highlight those advantages you refer to, so people will know they're getting more for less.

Hope that helps.
0 votes
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