Unless you live in an all cash building and one that is similar to 740 Park or Dakota, you will be in good hands if you go with an agent who has previous coop and board package experience.
Believe me when I sayâ€¦ even seasoned brokers who sold dozens upon dozens of co-ops still ask for advice, ask their colleagues and managers for assistance. Itâ€™s very easy to miss something on an application, the work is daunting, it can be frustrating, time consuming and for this reason we check, double check and have it triple checked by fresh set of eyes before we deliver it.
At the end of the day, you will find that most reputable firms have similar marketing arms. They aren't equal, just similar. One firm always gets more exposure over another, and this is especially important when we are targeting international customers. Because we never where the buyer finds us.
In my opinion some of your main points of interest should be as follows.
Does this broker work for a firm which can easily be found on the web? Is the website easy to navigate or will someone spend an hour trying to find a property without much luck, give up and move to the next company? Youâ€™d be surprised how often certain websites frustrate and turn buyers off because they are too difficult to work. They might be attractive, but the user interface fails to deliver.
Where do they advertise? How do they conduct showings and open house? Do they work alone, with a team, are they responsive or do you have to chase them? Do you think they are likeable people, enough for other agents to want to conduct business with them and bring their buyers to your property or do they repel everyone in site? When you ask them direct questions, do they give you direct answers or vague ones?
Are they willing to drop their commission the moment you bring it up? If they do, I wouldnâ€™t hire them. If they canâ€™t negotiate their worth to you, believe that they wonâ€™t negotiate the highest price on your behalf.
Do they do anything above and beyond conventional marketing? Do they take professional photos, videos, would they build a website for your apartment and your property alone? Do they have resources to direct web traffic with thousands of eye balls to your property? Itâ€™s all about exposure. They donâ€™t have to be the #1 agent on the West Side or the East Side to sell your apartment.
I hope this helps a little and I wish you a quick sale.