Angie, Good for you laying down the gauntlet. Personally, Maureen would be a good choice, she has a large web presence and is very respected among online agents across the Country.
Here are the basics about what you cannot get from a real estate company for internet marketing. Starting in July, the new minimum services law becomes effective and it will be easier to distinguish what services will be provided.
The following information is to, the best of my knowledge, available through Realcomp MLS and some companies may offer different levels of service. This is for Realcomp MLS only. There are other MLS's in the area. Agents have the option of belonging to more than one MLS at additional cost.
For Realcomp, your areas main MLS, agents are allowed to have
*Up to 25 photos. (all agents)
*One unbranded (no agent or company) Virtual Tour or Floor Plan, and
Attached documents. (all agents)
*ONLY Exclusive Right to Sell/Full Service Listings go to IDX (internet data exchange) home searches AND to Realtor.com website.
*Brokers are in the process of signing agreements to have all their homes on 360 TV via Comcast.
Agents have the ability to purchase, at additional expense Showcase Listings on Realtor.com. Homes that are showcase listings can show up first in searches for a price range. I suggest you look on Realtor.com to see who's homes come up in your price range with a yellow box. Showcase Listings have several options including more photos, virtual tour, scrolling text and the ability to host a video.
There is alot of pressure from Vertical Search Engines such as Trulia, Zillow, CraigsList, and many more. This website contains a pretty fair list of the sites you want your home on. http://point2nls.com
look under exposure engine down the page. Your agent should be using this at a minimum in their internet marketing efforts.
Most full service brokers have all their listings sent via FTP feed to Trulia, Zillow, Oodle, Homescape, and OpenDoor (HGTV). Unfortunately, some companies do not educate their agents of this availability.
IDX listings can be found on several agent websites (it must have an IDX symbol) along with (and these may have changed since I last looked) RE/MAX, Prudential, Century 21 (local offices), Keller Williams (local offices), ERA, Real Estate One, SKBK, and other offices.
Did the agents have a blog? A blog allows agents to create and post your home on it's own webpage and included embedded video, maps, multiple photos, and anything the homeowner and agent agree upon in marketing your home. It also exposes your home to Yahoo, Google, MSN, and other Search Engines.
I do not service Birmingham but if you have a marketing question, please feel free to contact me privately. I will gladly answer your questions.