Every seminar, every buyer, every expert all say pictures, pictures, pictures and virtual tours, your agent should have a a sound marketing plan for your home.
I have a professional photographer do photos an a virtual tour.
Our MLS has several photo options. I make sure there are at least a dozen photos in the photo section of MLS and that a virtual tour is posted in MLS. All data is accurate and include room sizes, lot sizes etc.
85% of home buyers start their home search online. It is important that you home be listed in popular websites. I subscribe to Realtor.com. I do showcase listings which includes multiple photos, virtual tours, video tours and a multi-paragraph write up about you home. Realtor.com is expensive for an agent to do if you do showcase and featured listings. This site is the number 1 site for searches with over 5.5 million hits a month. Here is a link to one of my listings on that site http://www.realtor.com/realestate/jacksonville-fl-32256-1094
If you do a serach in your area you will see that 90% of the listings have one photo and not much information. . It is even difficult to determine the agent who has the home listed. The showcase listing and featured listings makes it easy for a potential buyer to contact the agent.
The number 2 website according to the link provided is RE/MAX
As a RE/MAX agent all my homes are featured there.
I also advertise on Homes.com, Zillow.com, Turlia, Craigs list, my personal web sites,( I have several) All my homes are listed on two international sites.
Several of my listings have their own websites http://www.14518fenney.com.
I do pay per click advertising for the individual homes directing traffic to the site
When necessary I have a professional stager come in.
Color brochures, CD's, tirfold brochures, multipage booklets, signs, tak one flyers, and e-cards.
I stage my own vacant homes decorating the kitchen and baths.
I do follow-up calls to showing agents for feedback and relay that feedback to the seller.
My most successful listings in today's market reduce sales price every 3 to 4 weeks until the home sells.