I totally agree with Linda about the print advertising component of real estate marketing. If anyone were to read any of my other posts, you would read that repeatedly I discuss the fact that we allocate a strong percentage of our marketing budget to the internet.
Print ads make sellers feel good, and allow agents to have something tangible to "show" a prospective seller when they are discussing a potential new listing. But, in reality, print does not bring many, if any, buyers to the properties. When an agent tells a property owner that they are going to market their property via the internet, sellers sometimes interpret that to mean that we put in in MLS and forget about it. In reality, we maintain staff who work daily on internet marketing, postings, updates, changes, new feeds, etc. to well over 20 sites. Since that is not tangible and easy for agents to explain, they feel more secure showing a copy of a "print ad" and sellers often request these "print ads."
The more we spend on marketing that brings limited results, the less we have to allocate to marketing to that has a proven track record. The same holds true for someone trying to sell their home by themselves.
Because Homes and Land was trying to coordinate online distribution of print ads to various real estate sites and also promoted their video service, we tried to work with them......unsuccessfully.
We place limited print advertising and work with a number of publications throughout the course of the year. As would be expected, we have some mistakes on ads sometimes with various with print publications, but overall, have good to great service from all except Homes and Land.