Should you change your agent? Selling starts at home long before you hire a Realtor. A good Realtor will take your effort and magnify them with all of their expertise, however, they can only go as far as you allow them to go. What do I mean?
Before you think about firing your Realtor, consider that there are five fundamental things that go into selling your home: slip in any of these areas and YOU reduce your chances of a sale:
1. How Well You Are Motivated To Sell
If you are not motivated to do what is necessary to sell your home, it will be an uphill proposition. Selling starts at home. Motivation means going after the next four items with gusto.
2. How Well Your Home Is Prepared
Preparation is critical: you will be competing against REOs who are currently driving the market downward with artificially low prices.
You have to demonstrate that, at the end of the day, your normal home is actually a superior value and better choice than a low priced REO. Your Realtor needs to be able to help. Many Realtors, understanding how important staging has become, now include it as a complementary part of their services. See the following link for more information:
3. How Well Your Home Is Priced
80% of selling your home is price: after your agent has done their part, you need to step up and deliver. Your home needs to be priced UNDER the competition if you want it to sell. See the following link for more information:
4. How Well Your Home Is Marketed
Your Realtor should be providing numerous professional quality pictures, a virtual tour and so much more. There is no excuse for poor marketing â€“ since all Realtors charge the same, interview until you find one that has an extensive Internet-based marketing plan. You should be able to Google your Realtorâ€™s name and have listings and extensive information about your Realtor pop up right away. See the link below for more information:
5. How Well The Buyerâ€™s Agent Is Compensated
Make sure the buyerâ€™s agent is well compensated for brining a qualified buyer to the table. In the current market, a buyer is everything. Many buyerâ€™s agents view their buyers as assets and direct them to the homes where their â€œassetâ€ will produce the highest dividend. You may not like this fact, but it is an unfortunate aspect of human nature that you cannot afford to ignore.
Sit down with your current agent and frankly discuss these five areas â€“ see what they say and what kind of a plan they devise. That conversation will determine whether you 'fight or switch.'