You received good advice, but Iâ€™d like to elaborate just a bit.
A seller should always compare services side by side offered by both competing agents. Start with the basics.
Which websites will they advertise on? Assume that broker who brings the buyer may not be part of the MLS system, instead they may belong to REBNY (Real Estate Board of New York), such as myself, and unless you are advertising on Trulia, NYTimes, StreetEasy, and Zillow, I probably would never find your listing and therefor wouldnâ€™t bring my buyer to preview. Always check how they advertise, and how easy it would be for direct buyers to find YOUR apartment online. Some broker sites are so poorly constructed that it can take you 20 pages later to hopefully find what you need. In a day where people have minimal attention span, I doubt anyone would put up with this.
Also ask agents if they take professional photography, not with their smart phones or point and click cameraâ€™s. Which of the agent will write a seductive property description thatâ€™s SEO optimized instead of using broker jargon abbreviations which search engines ignore and buyers canâ€™t decipher. Will they offer a floor plan? I guarantee you that 7 out of 10 listings you pull up right now do not offer one.
Will they physically show your apartment, or will they have you show it to a sellers broker who knows nothing about your apartment or the building? In Brooklyn, this is a big trend, I know this because half of what I request to see I end up showing to my buyer directly. Personally I would never allow this if I was representing my seller.
With regards to commissions, while there is no such thing as set commission as all are negotiable, understand the following. The lower the commission the less incentive a broker has to bring their buyer to your apartment. Ask yourself the following. If you were a broker working with a buyer and you have two apples to sell him or her, two identical apples with identical terms. If you sell one youâ€™ll take home .75% minus taxes if you sell the other youâ€™ll take home between 1.25-1.50%, which do you know your buyer will see first?
Foxtons failed in New York, because there were no incentives for buyers brokers to bring them buyers. And when 90% of transactions taken place in this city rely on two brokers coming together, your marketing has to include this.
Let us know who you decide on.