I am going to agree with the previous posters - who cares? Really, it doesn't have that big of an impact on the sale. I mean, it helps sometimes... especially if it is a "different" kind of place that will need exactly the right buyer. But, if you're off the beaten path and the agents can't get to your place very conveniently, then they simply won't come. It's a time management issue.
The best brokers open I ever had, not a single agent came, but a buyer showed and bought the house!
But I've learned a few things in my years.... there are reasons sometimes that agents don't come. It could be your agent is not well liked; or doesn't know the local "rules" for having a brokers open. Here are some examples within areas I service -
* In one town, you must schedule your brokers open with one particular local broker office - they put the schedules together and circulate to all local brokerages. If you are not on that list, no one comes.
* One area has their tours on Wednesdays instead of Tuesdays (like everyone else in the region).
* One area has divided the place up into quandrants and if you want people to come, you must be located in that quandrant and have it on the designated day.
So, if your agent is not from the brokerage down the street, or doesn't seem to be well known in the area - it could be they don't know their way around the local customs.
Sometimes you just have to be interesting - I just read a post in our local association papers that an agent in my office is sponsoring a "kiss the pig" contest at one of his listings... it's a unique home, and off the beaten path for sure. But, by incorporating an event that is part of a local broker association campaign he'll get traffic - I'll go for that. He's a great agent I try to emulate. I've made a note about that great idea for my future reference
Last, but not least... what is the purpose of a brokers open? They are more important when the property is more unique, harder to price, etc. They help the agent help coach you to pricing the property right, better stage the place, etc. They don't EXACTLY sell houses...usually.
As agents, we go to the brokers opens that are being held by our friends, & that are conveniently located. We nibble on goodies, talk about the house for a moment, give 2 cents worth of advice, chat about things we see in the market; ... and when it comes to filling out the comment cards, we know many agents give them to their clients, so we ask "what do you want me to write here". We know that sometimes clients don't listen, and need to see the same comments from other agents before they will take the advice of their agent. Bet you didn't know that.
So, now that you know what goes on and why they are used... how important do YOU think it is? if you take your agent's advise, if you properly price and stage your home, it will sell; with or without a brokers open.
Hope other agents here don't kill me for telling the truth about a common "smoke ane mirrors" kind of tool agents use.