How can I find out which listing agents are most effective in selling residences in East Lancaster?

Asked by Cathy Hoaglund, 93535 Sun Sep 16, 2007

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Ute Ferdig, Agent, Newcastle, CA
Sun Sep 16, 2007
Hi Cathy. I would drive around your neighborhood and write down the names of the agents who currently have homes listed in your area. If you are in an established neighborhood, you'll probably find that there are a handful of agents that stand out in your market. Interview those agents and ask them for copies of their marketing plans. You may even want to speak to some of their current and/or past clients about their experience.
Good luck to you.
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Sherry Ferfes, Agent, LITTLEROCK, CA
Wed Feb 17, 2010
Cindy and Candy are absolutely correct. Even referrals of agents should be checked out as well.
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Candy Havlock, Agent, Lancaster, CA
Tue Sep 22, 2009
You want an agent that lives locally and you should interview them. Ask them what they are going to do to sell your home, what kind of marketing program they have, and ask to see some of their testimonials. Make sure to look them up on to make sure their license is current and they have no complaints.
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Candy Havlock, Agent, Lancaster, CA
Thu Aug 27, 2009
Cathy, Listen to Cindi Wolf. We do have less than 1 month of inventory in the Antelope Valley overall. The banks have 1000's of homes that have not been released. Homes are selling just about as fast as they go on the market. Investor's are flocking in with cash and buying them up. Use a local agent because most outside agents cannot access our homes because of the lockboxes. There are lots of great agents up here as well as some turkeys. Sometimes you need to do a little research and find out their market plan before using an agent. Then there is the market value of your home. Is it upside down? Have you applied for a loan modification? Do you have equity? Is it ready to sell? Is it in move in condition or does it need repairs? All these factors need to be considered before selling.
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Cindi Wolf,…, , Lancaster, CA
Mon Jul 6, 2009
Hi Cathy,

That is a good question! However you need to understand what our local, unique market is currently experiencing. We have a 7-14 DAY inventory now. So, with all due respect to the other Agents who have also answered your question, our market is not soft. We have MULTIPLE offers on just about everything available, even short sales. As an example, I know of a house that has 30, yes 30 offers on it as we speak. There are both foreclosures and short sales on the market.

Foreclosures are assigned to Listing Agents who are registered with either the Bank or an Asset Managment company. An Agent does not necessarily need to be "most effective" to be registered with them. In fact, many of our homes are listed with Agents in Orange, Los Angeles, and Ventura Counties as well as other far away places. How can an Agent be "most effective" when chances are they have never even seen your home in person?

What you need is a local Agent who has experience and knows the areas and more importantly our local market. You are competing with big corporations who can afford to sell their properties for less. You need someone who can guide you to sell your home for the most you can possibly get for it.

I have been in Real Estate since 2004 and am a 20 year resident of the Antelope Valley. I have a vested interest in ensuring that our area remains the best it can be. If you would like to contact me to set up an interview, please contact me at the numbers below.

Best wishes for a speedy and successful sale.

Cindi Wolf, REALTOR, CMS
Century 21 Yarrow & Associates
44143 20th Street West
Lancaster, Ca 93534
661-609-9392 cell
661-422-3001 fax
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The Hagley G…, Agent, Pleasanton, CA
Sun Sep 16, 2007
Also...when you interview those three Realtors, make sure one of them is a newer agent...especially in a soft market. Still ask them about their success, but you may be surprised that the newer agent has the fresher ideas. Why? In a soft market, the newer agent doesn't know that selling your home is "impossible." You may be surprised at what you find. Good luck!
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Keith Sorem, Agent, Glendale, CA
Sun Sep 16, 2007
Lancaster is a VERY SOFT market right now.
Anyone could have a lot of signs in front of listings. There is so much inventory that you need someone needs to help you sell your home, not just stick a sign in the yard.

I suggest you contact three Realtors and interview them. If you would prefer, you can email me and I can provide you with referrals.

You need three things from your Realtor:
1. A written marketing plan (so you know what they are proposing).
2. Their best estimate of your final selling price. Is that net amount at the close of escrow okay with you?
3. Their recommendations on what it will take to sell your home (painting, staging, decluttering). Buyers are looking for VALUE, so you want a Realtor that can help you put your home in the best light...Sort of like SELL THIS HOUSE on HGTV, but there are more things that you can do than just paint and declutter.

Either way, if you need to sell, do it now. We do not anticipate improvement in the market in the near future.

Best of luck to you.
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