Close to the shore (Ocean) fixers don't get fixed; they get torn down. Close to the water, the value is all about the land. I hear people tell me that builders are not currently buying land, but I think they are just being more selective and price conscious. Lot value near the coast is mostly a builder market. A recent sale in this market was a tear down sold to a builder as end user. Along the coast, we will cross list a property as both land and single family home. Direct mail to builders, include downloadable docs on a single property site....plat mat, survey, contacts for the local building dept, etc.
Move inland a few miles, and the perception of fixing starts becoming a thought in lieu of tear down. Once a property is assessed as a fixer vs. tear down, target marketing may include emails to known investors or flippers, and adeqaute emphasis on this in the online lisitngs for the property. Contact info for the building, planning and zoning depts. Even with a fixer, we might recommend painting a neutral color, but minimizing all other costs. We hold fast on our same seller recommendations about de-cluttering, remove junk in the yard, tidy up the outside, add some flower pots, etc. Staging might include home and garden books. Property brochures include floor plans, tax/plat maps, etc.
When discussing pricing with a seller we look at the higher priced homes in that neighborhood for that style, work a rough estimtate of needed repairs, add 10-15% to that, and see what a sales price might be. The seller thinks we are nuts, and wants to price much higher. But, then isn't that quite common for non-fixers as well?