I guess I may as well be Answer #38.
There are two repeating themes in the preceding 37 posts that I can see:
1) Competitive pricing is VITAL if you want to get your home sold quickly.
2) The home MUST show well. This means it has got to be cleaned up, cleaned out and staged for showing (by you or a professional). Allow the buyers to see THEIR house and not YOUR stuff.
As the Higher Living Team said, "you are in a price war and beauty contest."
But here's the rub. According to American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicatingâ€¦ and exchanging offerings that have value." I just don't think that slapping a low price on a house and then spiffing up the joint truly qualifies as "marketing."
As someone YOU employ, your real estate agent should work for you, advising you on how to best Create, Communicate and - most importantly - Exchange your house.
Creating: Every agent should advise you on pricing strategy as well as what should be cleaned and/or fixed to be more attractive to buyers.
Good agents will advise you on how to 'package' your home - using professional photographers is a must. Always choose an agent that uses a professional photographer.
The best agents will add a little extra to the product. They will get it staged or arranged nicely, arrange to have the house professionally cleaned for the buyers after you move out or use their own personal "trade secrets." Call me, and I will share mine. :-)
Communicating: All agents get your home on numerous web sites. Big whoop. Make sure that when it's out there, it looks good. (Take professional pictures!)
Virtual tours, YouTube videos, Facebook posts, blogging (about your home) and premium listings on realtor.com and the like are all practices of good agents. Make sure these get done.
Ed Barski is right. Newspaper ads are a waste of time and money, and mailers promote the agent more than your house. When was the last time an agent actually called on you to ask if you know anyone that wants to move to your neighborhood (specifically, into their client's house)? Can't remember? Not many great agents out there. Again, call me. I like to go for walks!
Exchanging: Getting it sold is the name of the game, but make sure you hire an agent who will dot the 'i's, cross the 't's and not disappear after the contract is signed only to reappear to collect his/her check at the closing table. Jen Butel had good advice as well - get ambivalent buyers off the fence by making THEM an offer.
If you want to sell your house via what I call "The Walmart Way" - price it as low as possible and hope it sells fast - there is nothing wrong with that. However, there is room in this world for "The Neiman Marcus Way," which is to create a premium product, show it to those who want to own it, and sell it for a premium price.
Good luck with everything, and I hope you got the answers you were looking for!
Peace in your home,
Doug Vogelsass, Realtor
Agents for Change
Cell: (512) 739-0457
eFax: (918) 513-5112
15% of our net agent fees at the closing of our client's property will be donated to a charitable organization of their choice. We do this with ALL clients. This is our way of expressing our appreciation to both our clients and the worthy causes dedicated to the betterment of our communities.
Keller Williams Realty
1801 South MOPAC
Austin, TX 78746
Each Keller Williams office is independently owned and operated.