Do you think we will sell our home any time soon? We are on for $289,000 at 3150 Willow Dr 86301

Asked by JulsnPete, 86301 Sat Jun 14, 2008

We are selling it ourselves at the moment yet willing to pay a buyer's agent their 3% along with a $1000.00 (that's one thousand dollars) bonus upon completion of the sale. We will have an Open House this Saturday, June 21, 2008 from 1:00 - 4:00. Please call or email us with any questions 928-443-0412 or or just stop by during the open house if you are in the neighborhood.

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Brad Bergami…, Agent, Prescott, AZ
Thu Jul 3, 2008
I admire your gusto and commitment to selling your home. It is gutsy to give your email information to a forum of mostly Real Estate Agents. I have a different take on your predicament. I have at least 4 calls a week from prospective sellers wishing to sell there home. The question you have to ask yourself is ‘do I want or need to sell and why’. There are 1,000’s of great reasons to sell your home in this market. If you are going to buy another home this is one of the best reasons, you sell and buy cheap.

When you are going to look at home are you going to surf or or or 113 more.

Probably not you’re going to call an agent. That is what your buyer is going to do and if you are not on the MLS you will miss that buyer. Prescott has 1 out of 100 selling right now… what will you do to make your home stand out?
Pictures, Marketing both web and paper are good, but then what?
In any marketing class your will be taught that 85% of all marketing is price. It is truer today in the real estate market than ever. The information is out there and as you can tell from or the information doesn’t need to be accurate to give your Buyer a perception of value. I am not saying that this information is not accurate but more that it doesn’t matter. Perception is more important than accuracy. So if the perceived value on is 241,000 or ranged 192,800 - $255,460 with the market decreasing by -$12,500 every 30 days as of 07/02/2008 that is reality….

There is no real estate agent that will overcome that reality. It usually cost more to keep trying to sell than selling in a down market. Time is your enemy, the longer you try to sell the less your home is worth.
That being said if you want to sell. I mean really want or need to sell call a Realtor, get your price right and sell. If you are hoping to sell keep doing what you are doing, eventually it may work.

Now is a great time to sell your home for the right reasons. If I didn’t believe this I wouldn’t be in business.
Hope you do well in what ever you decide….
Brad Bergamini
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2 votes
Matt White, Agent, prescott, AZ
Tue Jun 17, 2014
This is an interesting scenario in what happens between a FSBO and actual market adjustment.

This question is 6 years old. I did some research to see if I could learn a lesson.

What we have is a FSBO (for sale by owner) in Prescott, AZ with an owner willing to pay an agent 3% for bringing a buyer + $1,000 bonus. This is a pretty good deal if you're an agent with a buyer in pocket. Many home owners believe this is the best scenario to get them the most money. Offer the property for sale to everyone and pray they get a buyer. I see this more and more. The outcome however, may play out very, very different.

What appears to have happened.
The question was asked in Jun 2008, in August of 2008, the property was listed with an agent at $259,000. The property was adjusted to $249,000 one year later and expired (it never sold.)

One month later in September of 2009 it was listed with another agent at $224,000. Expired Feb, 2010.

Listed with the third agent in Feb 2010 for $199,000. ($90,000 less than originally asked) Again, it expired. Not sure if it ever sold FSBO after that.

It went on the market again Feb 2014 at $165,000 and is still on the market at $150,000.

The home is cute. Built in 1971. It's site built but in a neighborhood dominated by MFG homes. Homes were selling in the same neighborhood (built in 2004) for $209,000 in May of 2009. So how did we go from $289,000 to $150,000 with 3 expired listings totaling 787 DOM?

It's called the "market". Believe it or not, home-owners do not set the value of their home, the market does. What makes a home worth more than its competition? Age, Location, Care of the home, Upgrades, Views, Acreage, Proximity, and...Desirability.

Finding an agent who will market your home effectively is the key to selling it. However, if your price is too high, you won't sell it no matter what you offer as an incentive. Relying on your agent to give you the best advice is what will sell your home. If your home isn't selling, either the agent isn't marketing it, or it's priced too high. Take your pick.

The lesson an commitment I take from this: I market all my homes with expert photography (every home), aerial photography (if necessary), social media channels with professional graphics, local newspaper ads, postcards, flyers, media, Craigslist in 29 different cities, and global data feeds that I built myself to syndicate listings on every continent. I also list all my properties in the Phoenix MLS, giving my clients exposure to over 40,000 agents valley-wide. BUT!!! None of this matters if the house is over-priced.

Moral: Listen to your Realtor.
16 votes
Thanks for your honesty, Matt. It's so true and I'm glad to know there are agents who still work hard.
Flag Wed Jun 18, 2014
John Gordon, Agent, Mesa, AZ
Sat Jun 14, 2008
Besides providing assistance with correctly pricing your home (zillow is rarely correct) Realtor's have a great tool we call Multiple Listing Service. You see 80+% of Buyers are working with agents, those agents are looking on MLS for homes to sell their buyers, they do not check Zillow. If you check the National Association of Realtors info you can see some staggering statistics on unrepresented sellers. Buyers want to save money, sellers want to save money and then they sell for 20% less than they could have.

Anyway, the straight forward answer to your question is most likely not. Consult a Realtor in your area, then decide if you can afford not to hire one.

Good luck!
1 vote
Brad Bergami…, Agent, Prescott, AZ
Mon Aug 25, 2008
Sorry, I missed your post; I have had an awful cold. Legally we can’t openly discuses commission as a set amount is violates anti-trust law. Hope all goes well and you have a successful sale.
Web Reference:  http://BRADBERGAMINI.COM
0 votes
JulsnPete, Home Seller, 86301
Mon Aug 18, 2008
Well, it's been two months and only seven potential buyers: 5 who saw the sign on Willow Lake Road, one who saw the ad in Craigs List and one who saw the ad in the Newspaper. We are ready to list with a Realtor and will be interviewing and choosing this week. Thus far I have two Real Estate Agencies who are willing to take only 4% if they sell to one of their own buyers (listing agent or partnership/team) and 5% to the entire agency's agents. Anyone interested in being interviewed tomorrow, Tuesday August 19 to Wednesday, August 20th, simply call (Julie or Peter) at 443-0412. Before you pull your comps we are as described on (type in 3150 Willow Drive 86301) not as described by county records which are being corrected as we speak. Also, we are steadily renting the attached M-I-L apt. and getting $200/week (yes, that's $800/month) for the completely separate living space! We will not start our listing below the $279 current asking price.
0 votes
Jayme Tisdale, , Prescott, AZ
Tue Jun 17, 2008
It would be worth the investment to sign with a Realtor. There are currently 184 homes in the mls alone under 300k. That is alot of competittion for a home in the mls let alone a home on the FSBO martket with very minimal exposure. In this market you need all the exposure you can get and the Mls is all real estate agents biggest tool for finding their clients a home. Consider it. You may be missing out on the sale of your home by trying to do it yourself. Good luck to you, whatever you decide.
0 votes
Norm Samuels…, , Prescott, AZ
Sun Jun 15, 2008
I just checked the records in the Prescott MLS and found that nothing in your immediate neighborhood has sold for that high a price. With the current soft market it is unlikely you will get that price. If you would like a market analysis of your property, with no strings attached, please contact me.
0 votes
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