I'm reviving this thread because several of you asked me to report on the success of the event. We held the community open house this past weekend, and averaged respectable traffic. It was not quite up to the level that I was hoping for, but I spread 16 showings over both days. That's pretty good for this market, but I was really hoping for double digits per day given the effort and expense. Half were neighbors, while half were buyers who came off the advertising. We had large block ads running in the two major papers, as well as sign riders which directed buyers to a website created specifically for the event. We were even able to slip a press release into the AZ Republic to tease the event on the preceeding Friday. I have not seen the final statistics, but I know we had a pretty solid spike in hits on the site just prior to the weekend. The web reference below links to the site we created for the event. It is possible that my listing did not attract as many visitors as some of the others due to the price point, so I will be following up to determine what traffic levels the other agents had. I'm also eager to find out if any contracts were written. So for the time being, the hard results could be classified as a big "okay."
One positive that deserves mention, though, is the added motivation that it provided the seller to get the home displayed and priced just right. We were priced competitively, but not necessarily tremendously. As a remodel, the property showed nicely, but being vacant, not perfectly. To take full advantage of the expected increase in traffic, the seller readily agreed to a $10,000 price reduction and having the home professionally staged. No coaxing necessary. So on that front, the weekend was a smashing success. We are now priced closer to where I believe we will ultimately sell, and the product is perfect.