Asked by Daniel Seigel, Pittsburgh, PA • Tue May 4, 2010
I always thought people would treat it like a car dealer that offers $8,000 for any trade-in. You could have gotten $6,000 off the price of the car and $2,000 for the trade or $8,000 for the trade and nothing off the car. People seem to understand that. I see programs like this all the time from various brokerages that "seem" to offer a special deal to a client but in reality, just move money from the seller to the "special" program. It would be like offering a program where agents from a particular brokerage offer "free" home warranties to buyers on specially marked listings. Yeah, those listings where the owner has agreed to pay for the home warranty - same as every other brokerage.
Is this just smart marketing? Or as a consumer do you feel that you are being mislead?
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