Your options for hiring a Realtor can run the range from a few hundred to $25,000 (or more). So, the question becomes, what are you expecting as representation and what do mean by discount?
When you hire a full service Realtor, you are paying them for their knowledge, skill, advice and marketing. Much of that knowledge comes from the hundreds of hours that he/she invests on a regular basis to know the market front side, back side and sideways. Much of that skill comes from applied knowledge, practice, and those who have a knack for the business. Quick sale or long time on the market.......the knowledge base is the same for an agent. Your best bet is to hire the Realtor who possesses greater knowledge and skill.
I believe that you are suggesting that marketing costs will be contained as a result of low pricing, which you assume will lead to a quick sale. There is value in a quick sale for you, as most properties sell closer to the ask price when they are fresh on the market. The longer the days on market, the more apt a buyer is likely to assume that you need to negotiate or come down. There is value in a quick sale for the Realtor in reduced carrying costs; both in time and direct expenses associated w/ marketing.
What happens if it does not sell quickly? Are you willing to pay the Realtor more? Does that give the Realtor an incentive to wait it out? I donâ€™t think any (or least a rare minority) would intentionally delay a contract for a higher fee. But, do you really want to offer a compensation that is based upon doing a good job fast will pay you less? This type of compensation offer might also provide an incentive for the Realtor to hold back on marketing. As a seller, it is in your best interest for the Realtor to hit the market strong and running with an aggressive marketing campaign. You donâ€™t want a â€œhold backâ€ that has an impact of a lower sales price.
Assuming you want full service and skilled competent representation, the amount of discount you might get for scaled back marketing will be a minor component of the entire fee. I would suggest that you not cut back on the marketing of your property. If getting a discount on the fee means compromised marketing, itâ€™s not worth it.
If you can find a Realtor who will provide you a comprehensive marketing plan, and who is skilled, experienced and competent, sure, go for it. Donâ€™t be surprised if the response from the Realtors is a cut back in what they will do to promote your property. That trade off may not be worth it.