That is a very interesting question. The agent feels that the client hires 'them' for their great personalities,superb humor, their ability to leap buildings at a single bounce, their eternal patience with their complaints and whines, their happy smiles to counter their depression and bad days, and for all those other reason, the greatest of which, is usually a relationship cultivated over time. The client does not think they are hiring a brokerage firm. The brokerage firm however, is by law, the actual holder of the legal contract and feels-believe that the client is 'theirs', and so by contract, this is correct. The broker however is not the person who will provide all the services an agent does, as mentioned above, and if the agent should leave the broker, most clients are disappointed and sometime very upset that they have been abandonned by the agent and by the uncaring broker. While this is the state of affairs in the business, the consumer feels they are hiring that (should-be) wonderful agent.