First, I want to thank you for taking the time to write this post and explain how this (and other cliche phrases) impact you. I think the communication is beneficial to all sellers/buyers and Realtors. I will explain to you why I think this phrase (and others) are used. If you can come back and comment further, with any alternative suggestions, I would appreciate it. That sentiment of appreciation probably runs true for many RE Pros here on Trulia.
Real estate property listings appear on MLS systems, and a multitude of other sites, such as Trulia. On the search results page of most systems, the returned info generally presents one picture, and a sentence or two at most about the property. RE Pros are typically using the phrase, â€œPrice to Sellâ€ as a headline type of communication that will quickly tell a prospective buyer that it is worthwhile for them to click through from a search result page to learn more about the features and benefits of this property.
I fully acknowledge that you, and most buyers, are savvy, and will determine if there is or is not value upon viewing the property. In once sentence or two, and one picture, on a search results page, I need for the buyer to want to learn more, read more, view more pictures, etc. When the buyer arrives at a page with more detail, then I can show multiple pictures, videos, virtual tours, and define features.
On most MLS systems (there are several hundred), the text field is usually very limited. RE Pros have for years, needed to communicate with acronyms, abbreviations and jargon. This rings true because of MLS limited space and also because newspaper classified advertising rates are so expensive, and newspapers were for so long, a primary vehicle.
Some sellers, in a search for an â€œeconomyâ€ listing will choose a lower commission fee and opt for representation and a marketing package that does not include as much detail on the listing. The RE Pro who posts this type of bare bones listing might need to more heavily rely upon only tag lines. My 2 cent opinion as a side note: I respect every sellers right to choose from a wide array of services and fee structures ranging from bare bones to full service. I believe that fees should be aligned with the services and representation delivered.
As an experienced Realtor, I have viewed properties via MLS listings and found when I visited the property, it can be substantially disappointing or it can go the other way and offer way more than was communicated in the listing. Therefore, I think the â€œprice to sellâ€ phrase is geared just as much to Realtors as it is to the public. The cliche, â€œMust see to appreciateâ€ is another that might fall into the same category.
On full detail listing sheets, I do closely replicate the same text as it appears on the MLS or wherever else in brief form. I do this to maintain consistency, and so it is easier for buyers to identify as the same property that may have noticed before.
I do so much hope that you come back and post further. Again, I reiterate that your viewpoints are important and your communication can help us do our jobs better, and in turn, service the interests of the public better. Any comments or suggestions that you can make?
Deborah Madey - Broker
Peninsula Realty Group