Affinity Title, Fort Myers, FL - Your Short Sale Expert!
you need ONE Great Agent who understands Marketing and who is committed to working on your property!
If you feel you need more market saturation, offer to pay for some print advertising and additional direct mail, outside of what your agent is already paying for.
Statistics have shown that most homes are sold by other agents with buyers. You might also consider offering a higher then normal commission to your agent, then they might be able to pass along to the buyer agents as an incentive.
HOpe that helps
NY State Licensed Associate Broker
Keller Williams Landmark II
Mobile: (917) 734-2012
Fax: (877) 817-9101
All the best to you and the sale of your home.
Century 21 Acre Realty
A good up and coming Wisconsin Real Estate Firm is Mossy Oak Properties, they are doing quite well is Southwest Wisconsin, and South Eastern Wisconsin.
RE/MAX is another... Web Exposure is by far the most important thing a successful real estate company can posses. Also look for a firm with good solid values. The golden rule prevails in all things.
I have seen people sign a listing agreement with two agents - whether they are with the same brokerage or different brokerage. However, most of the time it's due to the fact that the owners either know both really well (friends, family members), or the agents work together as a team, or the owners have different ideas and can not come up with an agreement (divorce, ..etc). In one case, we even see two signs on the front lawn, which made it look a bit of strange, if you asked me.
If I was you, I would interview a few agents (by referral or now a days, you can get to know some agents by their online presence), and get the best one to represent you. You will get undivided attention and loyalty, the same MLS presence and make sure they have great online presence and work well with your style. That would be your best bet.
Frank Howard Allen Realtors
And most agents (not all) will balk at taking an "open listing", which basically means "I get to spend lots of money and effort on listing your property, and someone else could jump into the fray at any moment, and sell the house out from under me".
Most agents will not want to enter into such an agreement, and I think you can probably understand why.
You are right about improving your chances of selling your property by involving as many people as possible....this is called market visibility and is inclusive of a good comprehensive marketing plan.
Our recommendation is to list your property with the agent(singular) that can provide you with a well defined written marketing plan that includes the exposure you are seeking.
Thank you for your question...it has certainly stimulated an interesting dialog.
Best wishes with your sale.
The Eckler Team
I think you get the point based on the answers below. A listing is an agreement to pay a commission if your property sells. Multiple listings are agreements to pay multiple commissions!
In order to get the most out of your listing you want to list with an agency that has the resources to promote your property is the broadest possibe way. You also want to select an agent that is willing to do the additional marketing that will get your home viewed by potential buyers. (Not All Agents Are Created Equal!) That agent should also be skilled in a way to negotiate for you! After all, you want the best possible price, best terms and a closing within the timeframe that works for you. Interview and find an agent you trust and then follow their advice to get the job done.
I hope this helps!
you and/or your Realtor are aware of. Having your property listed with a local Realtor belonging to a Multiple Listing Service (MLS) is a good idea. An MLS will have Systems that provide strong exposure to properties in that specific area and generally share much of this information with other Real Estate Web Sites in an automated fashion using technology know as Internet Data Exchange. Focus on finding the Company/Agent that will do the best job for you.
These are challenging times for buyers and sellers. All the previous answers to your question are right on. I just want to add a couple thoughts. You'll want to ensure your odds of selling by finding an agent you can trust, that will work hard for you (and only you), and is a professional. Someone with marketing savvy as well as providing you with the top service.
The two most important keys to selling in this market are beauty and price. By that I mean your home is in good condition and has good curb appeal. The other key is price - priced realistically within your market.
Best of luck to you.
Very interesting question.
A couple of thoughts for you to consider:
1. Why would a Realtor take a listing, knowing that they had a 50/50 chance of actually selling the property?
2. When I take a listing I am investing a great deal of time, effort, and resources to market a property. To put this in terms that might help you understand, how would you like to invest $1,000 into a project with the odds 50/.50 that you will not only recoup your investment, nor make a profit?
3. If your Realtor has an excellent marketing plan (just for the record, not all Realtors are equal-only about 35% of Realtors are full-time) then they should be able to help you understand why they do what they do and how it will help you sell your property for top dollar.
4. A minority of properties are marketed and priced correctly. I am going to use stats from my MLS to make my point: Listings that sell within 30 days sell closest to asking price. For the month of January listings sold for 100.99% of asking price. 36% of the listings that sold. That means that the rest, 64%, sold for less than asking price. At 120 days that is 93.6% of asking....and that is AFTER price reductions.
So you need a Realtor with a marketing plan that you can understand, and one that values getting your home sold for the highest price, which means all of the marketing must hit at the same time. This requires a plan, organized execution, and follow up. Skills that only a very small amount of Realtor possess.
90% of the time listings sell to buys brought by other Realtors. Realtors who know price, value, and have buyers that are qualified.
The MLS is like a library of information which consists of all property that is currently available, failed to sell, and sold within the marketplace. Everything that is included there is very meticulously catalogued (thanks to your Realtor) and sent out to websites who will share that information with the world. I can't imagine there being any better exposure than a cooperative effort through the MLS.