Any suggestions on how to get our house more attention?

Asked by Jessica Bell, 22508 Fri Jan 4, 2008

We have a beautiful single family house built in 05' for sale just outside Lake of the Woods in Locust Grove. We are 5 minutes from Meadow farm's Golf Course, grocery store and library. We sit in a quiet culdesac with 2 other houses and boast a FULL ACRE of land. Any suggestions on how to get our house more attention? Listing # OR6595714 @ http://www.kw.com

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8
Monica Murphy, , Potomac Falls, VA
Fri Jan 4, 2008
I took a look at your listing photos. I am not a Realtor, but first thing I would suggest is to have the photos redone. They look like they were done in the summer, which is a clear sign to potential buyers that your home has been on the market for a while. It is easy for buyers to think that if it has been for sale that long, there must be a reason.

Here is where I will show my lack of objectivity...Before you have your photos redone, hire a stager. Your home appears well cared for, but nothing pops. I have to imagine that many look at your home and say, "it’s nice, but let's keep looking." A stager will help you create a warm and inviting space, where potential buyers can imagine themselves making a home. In this market, what you want is for buyers to walk out of the home saying, "this is the best we have seen so far."

You can use a stager for a quick consultation and do the work yourself, or have them come in and work their magic. If you are considering a price decrease, get the stager in first, get new photos taken and have your agent bump up the marketing of the home. You will save much more money in the long run if you can make your home more appealing and increase the traffic, versus a price reduction.

Best of luck!

Monica
Preferred Staging
1 vote
Bill Eckler, Agent, Venice, FL
Wed Jan 21, 2009
Jessica,

Three aspects come to mind immediately:

1. Pricing-todays buyers are price conscious and looking for deals

2. curb appeal- dress up the outside. when people find a home visuall appealing, they want to see the inside

3. Internet presence- Over 80% of today's buyers begin their search on the web. Consider using FREE real estate websites to increase your visibility.
0 votes
J R, , New York, NY
Sat Jan 5, 2008
Your agent should be telling you the answer to that, and maybe the have and it's the same answer I have: to make your house get more attention price it better than the competition. And then make it the best looking and most accessible property for sale in your area. Your caps for FULL ACRE lead me to believe that the other houses DON'T have a full acre. This doesn't mean you can get more for yours, it means yours will sell first, all other things being equal.
0 votes
John Badalam…, Agent, Wayne, PA
Sat Jan 5, 2008
When you saw your home for the first time, what was it about it that made your spine tingle and sparked your attention enough to want to own it?

Put those thoughts on paper and discuss them with your agent. He/she may want to consider re-writting your home's description. "Enjoy quiet moments at the peaceful lake", relax in the spacious..., etc, etc.

The objective is to invoke the same feelings that SOLD you on the home- with the pool of Buyers currently looking in your market.

Best of Luck!
0 votes
Susan, Home Buyer, San Francisco, CA
Sat Jan 5, 2008
lower the price to a minimum of '03 pre bubble/ early bubble pricing.
0 votes
Durenda Fach…, , Coastal Tampa Bay area. Pinellas and Pasco Counties.
Sat Jan 5, 2008
Jessica

It is crucial to agressive price your home at value.

Buyers are out there. They are and have been buying. Because of the abundance of inventory in any give parameter, buyer's are taking their time to see what is available, then choosing the best deal to make an offer.

Because of the declining and static markets, lenders on new financing recently require their appraisers to use comparable sold properties no older than 3 months.

Ask your realtor to do the following for you:

Research comparable sold properties that have closed only in the past 3 months (this will give you the current value of your property.

Research all comparable properties that are currently under contract or contract pending status (this will give you an idea of what buyers chose over your house)

Research all comparable properties on the market and available for sale. (This will give you an idea of your current competition.)

Once you know the current value of your home, agressively price your home at value. (The tendency is to price at value + room to negotiate but this makes you just another grain of sand in the desert). By pricing at value, the buyer will perceive your home as a good deal and tend to make offer on your home first.

Of couse the buyer will come in with an offer below your asking, but that is what negotiating is about. If you have priced at value, when you counter back at value the buyer will be able to "justify" (in their mind) the counter and will most likely will accept your counter(s) and not move on to a 2nd value + property.

keeping with the basics:

1-10 agressively price at value
11 keep the property clean, clutter free, and well lit.
12 have property accessible for buyer's schedule (if listed strongly consider a lockbox)

Best of luck
0 votes
James Downing, Agent, Dunedin, FL
Sat Jan 5, 2008
Seems that if you have to ask that question here - your Realtor is not doing their job. As already said - pictures are so so important. Virtual Tours - updated pictures are key! So many of today's buyers look at homes on the Internet before even getting a car to look.
0 votes
Teresa Mills…, , North Olmsted, OH
Fri Jan 4, 2008
I agree with Monica! I am also a Professional Home Stager, located in Ohio. I did not look at the listing, but I can assure you that if the online photos are "out of season," and are not the best quality, have them re-taken IMMEDIATELY! When a buyer is looking for a home, more than 80% will search the internet before ever setting foot through the door! Put yourself in the buyer's place, and think about this: if you were looking at internet photos of potential homes would you put the home without photos or "dated" photos on the top of your priority list? In addition, if the buyers show up in person, your home CANNOT look like YOUR home! Simply put, it must be neutral....so that the buyer can visualize themselves and their lifestyle in the home...NOT yours. A professional home stager is trained to highlight the positive characteristics of a home and add the "WOW" factor that will draw those buyers in. The cost of hiring a professional to stage your home will most always cost much less than your first price reduction!

Wishing you the best!

Teresa
Looking Fine by Redesign
0 votes
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