One tip: Try for the more recent expireds. Reason:
Other agents like to prospect for expired listings. So if a homeowner is still interested in selling, within a few weeks or a month that house will be listed with another agent. Also, homeowners who can afford to do it--with a vacant house--will rent it out. So the expired listing from October may have a tenant in there with a 1-year lease that doesn't end until next November or December.
So, strike while the iron is hot. Certainly don't ignore the older expireds, but don't expect the same results from them as from houses that have just expired.
Another tip: Also include withdrawn listings.
Overall, though, your strategy is fine. Just tweak it a bit.
Hope that helps.
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