Yes indeed, inviting others to divide up your hard earned professional fees is a great way to go broke FASTER! Do not partner with ANYONE who does not have skin in the game....including mortgage brokers who rely on agents to fund the rebate. Ask any partner you consider how much of their skin is in the game. You will discover that YOUR money is Monopoly Money while their money is the only real money to keep. I like to think what you earn is real and should be KEPT in your pocket.
If you are a REALTOR(r) you are already affiliated with a brokerage. I'm confident you read my previous blogs about making this choice and have selected well. You selected a brokerage that has a high transaction per agent count. Now, simply do what they tell you to do! IT's not rocket science.
But maybe you didn't do that.
Your question, however, lacks the fabric to provide real guidance.
What do you have to work with?
Knowing what you have to work with WILL identify the path most beneficial to building your clientele. So, lets assume you have nothing to leverage (always untrue)...great ambition, lots of energy, lots of time, willing to do ANYTHING.... teachable and willing to learn.
1st thing you must resolve is:
"What problem can you solve?"
"What solutions do you bring to the table?" (seriously, if you can't clearly express your solution, FREE of real estate jargon...stay put until you can!)
This IS your product (solutions). This is what you will provide to separate consumers from their money. If you don't have a clear vision of your solutions, you will end up practicing accidental real estate. That market segment is not very profitable.
You may have concluded your solutions portfolio includes finding 'horse ranches' for horse owners. (yikes) Or maybe in Boca Raton you want to become synonymous with "The Big Water View"
Do the research and identify what segment of the market is moving or the segment that is neglected and from which you can profit. IF YOU DO NOT SELECT YOUR MARKET - THE MARKET THAT SELECTS YOU WILL BE WHAT YOU GET STUCK WITH! There is very little money in $30,000 condos.
Now create your 'value' message that will resonate with your target. Graphic, simple, emotional. Get your message on the doorstep, email inbox. post box, and in the hand and inview to as many as possible.
This morning Micheal gave an exceptional example of breaking the pattern and tapping into a market of which others seem to be afraid.
There is no limit to the portals through which opportunity is found. You however must be willing to walk over the threshold into that opportunity. Looking through the window is all many will do. You MUST engage...you must be a part of what you envision...not an observer.
Again. what do you have to work with at this time?
Friends and family
Past employment contacts
Past employer service provider list?
Past career associations.
Do you own a doggie?
Live in an gated community?
All of these present vertical opportunities. They need SOLUTIONS!! Don't be shy. Don't be selfish! Let them ALL benefit from the solutions you can provide.
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL