In my opinion, weâ€™ve evolved into a nation of survey gatherers and consensus decisions makers â€“ and Yelp has played a horrid part in this decline. We donâ€™t make our own decisions anymore. I used to work for a national food retailer â€“ as sign in the back room stated, â€œIf a customer likes something, theyâ€™ll tell 1 person. If they donâ€™t like something, theyâ€™ll tell 100.â€
How true. In reality, Yelp only posts the reviews that meet their criteria â€“ if you go to our Yelp site, as an example (http://www.yelp.com/biz/the-medford-team-castro-valley-2
), only certain reviews are posted â€“ the really good reviews are hidden because they are â€œtoo good to be true.â€ Or so Yelp says. So only 3 of our reviews are visible, while weâ€™ve had numerous others. I wouldnâ€™t trust Yelp for a second.
The largest problem with Yelp reviews of lenders is that they are written by consumers who donâ€™t have the first clue about what really goes on â€œbehind the curtainâ€ in underwriting. They donâ€™t see all the efforts of their mortgage broker working hard to gather all the necessary information (and SO frequently, borrowers take FAR too long getting critical data to the lender or dillydallying filling out and signing disclosures, etc.). Borrowers donâ€™t understand why underwriters ask for specific things and fail to comprehend the delays they cause when they donâ€™t immediately respond and get the required items back the same day they are requested. And on and on and on â€¦
And donâ€™t think itâ€™s going to get any better. In fact, there is growing sentiment amongst lenders to weed out â€œmarginalâ€ borrowers â€“ so any delays in returning items or credit issues will only make things worse.
And, to be honest, what bank does NOT have rotten reviews currently? Lending has become SO difficult that itâ€™s almost unheard of to get a loan closed on time anymore. Even the best lender I personally know has difficulty because of delays in appraisals, incomplete information from consumers, credit issues that need to be resolved, underwriting delays and SO much more. Lending has become a veritable minefield.
As an example, if the listing agent fails to ensure that the hot water heater is strapped correctly, smoke detectors are where they need to be and the correct number of CO detectors are not only present but INSTALLED CORRECTLY before the appraiser visits the home (some many listing agents leave them on a counter or plug them into an outlet in the living room â€“ which is NOT going to pass muster with the appraiser) â€¦ then the appraiser needs the items corrected and will need to make a second visit to clarify â€¦ which causes delays that have NOTHING to do with the lender â€¦ and costs the buyer an additional hundred bucks or so â€¦
For the record: Fremont Bank is an awesome community bank with a great reputation. The length of time it takes to get any transaction closed has to do with a large number of factors that differ with every single transaction and borrower. If your broker states you need to go to Fremont Bank, Iâ€™d toss the ridiculous Yelp reviews aside and beat your way down to Fremont Bank as quickly as you can.
Additionally, for anyone else reading this response, MAKE SURE you take the time to get credit issues resolved BEFORE you go looking for a home â€¦ prudent potential homebuyers check their credit LONG before they start shopping and work with their prospective lender to get any credit issues resolved in time so there will be no delays.