You have a good question. I just spent time with a client, at the same builder last week. This community was almost sold out, so as a result, NV offered very little. Their closing cost help were next to none, and they wouldn't "throw in" any options. At the right community, with slow sales, you can negotiate more effectively. I've worked with builders and negotiated free hardwoods, free gourmet back splash, double closing help, $30,000 less in price and more. Again, it depends on the success of that specific community. The builder doesn't want to have homes up ready, and empty. If they do, then in those areas, you will have a lot of power over the terms. It never hurts to ask though. Better to be told "No", then to pay more unnecessarily.