What percentage of people buying find their information in local newspapers?

Asked by Jennifer Evans, Galesburg, IL Thu May 19, 2011

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David Burnham, , Washington, DC
Fri May 20, 2011
NAR does an annual survey. In 2009, 2% found their home from print ads. I believe this was reduced to 1% in 2010.

I stopped running open house ads in papers because I found that no one at my open houses ever said they found it in the paper. I am sure that it depends on the location and the target audience. I suspect that newspaper ads are big with a few segments of the market.
1 vote
Marge Bennett, Agent, Fort Myers, FL
Fri May 20, 2011
I had someone come to an open house because of an ad in the paper.
1 vote
Mikel DeFran…, Agent, Canton, MA
Sun Aug 28, 2011
Browsers who are sifting through all the sections of the daily paper.. some
True, qualified buyers = 0%

If you were making such an important purchase, would you search via a few abbreviated text lines in the paper, or online where you can search, sort, view photos, virtual tours, maps etc at no cost?
and before it comes up... I know not every person in the U.S. has internet access, but in the very, very low probability scenario that someone searching for a home does not.. that is what family and Realtors are for.

You will note.. the comment below refers to an open house visit, not a buyer, which is consistent with the theme that those looking through the paper are casual browsers.
Web Reference:  http://www.SuccessInMass.com
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