What does VRP seller mean? All of the agents answers are correct based on the actual concept of Prudential Real Estate and what the buyer should know about those type of listings. The goal has been accomplished when a property has this type of designation it creates conversation and good market valuation between the buyer and their agent. No matter if the property is listed as VRP or some variation in the remarks keep in mind that LOCATION, CONDITION AND PRICE should always apply in some way.
If you like a home and are considering making an offer, talk with your buyer's agent about the market value. I always provide my buyer clients with a market analysis report for a home before making an offer. A seller can have VRP with the entire range being overpriced or maybe it is around the actually market value. Your buyer's agent can help you determine this. One reason you may not want to offer the lowest price in the range is that if you really like the home and if it happens to be priced competitively you might lose out to a higher offer. It really just depends how much demand there is for a property and how aggressively it is priced.
Because there's nothing to say the seller will accept any offer. There is price, terms & dates that are also of importance. Personally I've found it's a valuable tool in marketing some property others not so much. At the end of the day you need to figure out what the property is worth to you with your given terms and dates involved.
It's actually another company making their own value range for the property. Prudential has a company specific model they use. Google: Prudential Value Range Marketing.
Basically it means that the seller is willing to entertain offers within a certain range of prices. There's nothing that says they'll accept it at the top of the range or the bottom of the range or another price entirely. There's more to an offer than price alone. You could always ask the listing broker for specifics or use the services of a local buyers agent experienced with this type of marketing method.