Find out average negotiated discounts
Ask them what their strategy is for valuing a property
Reputable/ # of deals
It is simple to make an offer just make sure you have someone helping you protect your interests and come up with the right price and strategy.
You'll need a local Realtor who knows Beverly well and will research the area/perform a CMA for you. If this land has been on the market for two years, I bet it's overpriced.
I'd love to chat and see if I can assist. Check out my website and feel free to contact me.
How do you make that specific offer? First, get an agent. Second, have the agent run a CMA (competitive market analysis) on the land. So, in that regard, make sure that your agent has experience with land, land sales, and land valuation. Once you get the CMA, you'll know approximately how much the land is worth. But land is tricky. What are your plans for the land? Just to hold onto and perhaps build in the future? Build now? Subdivide? Rezone and resell? All these really affect the value.
But once you know the approximate value to you, then you make an offer. Pay no more than the CMA. Probably offer less. Your agent can advise you on the particular strategy.
Hope that helps.