In a time when "getting to know" a property through multiple pictures and details seems the "norm" - not seeing any pictures and descriptions can raise a warning flag - - or at the very least - - elicit a sense of incompleteness for the observer.
Whether or not exterior and interior pictures would be taken and when, should have been part of the pre-listing conversation held between Seller and Agent. For each property found lacking â€“ there could be a different reason â€“ but the short answer is â€“ its Seller must not feel there would be value or benefit in the pictures or the listing agent is just too lazy.
Why am I sighting the Seller asa possible reason? Making sure they hire an agent who can and will use effective, timely and innovative marketing techniques is their job! Giving the public what they want has long been the basis upon which SALES is done â€“ and today the public wants pictures AND in-depth descriptions.
Within the industry there are mixed emotions about the effectiveness of multiple photos. Remember, pictures can and do help a prospective buyer form an opinion before they actually have an opportunity to see, smell AND feel the property.
One theory is = a couple exterior shots along with number of rooms and their sizes, number of baths up or down, basement finished or not, garage 1 or 2 car, attached or not, type of heat & air along with the size of lot along with a brief description of the properties amenities should be enough to solicit â€œunbiasedâ€ interest on the part of prospective buyers thereby leaving the â€œfirst opinionâ€ to be gathered during a personal tour of the property.
Another = Buyerâ€™s today have less time and more definite wants in their homes. Seeing for themselves the colors, shapes and finishes in a home helps them narrow in on those they would prefer, thereby cutting down on the number of properties they need to tour and the time they would spend doing so.
In my experience â€“ more pictures has not lead to fewer tours, just more confusion or mis-impressions.
In closing â€“ though I would vote for fewer pictures and more details â€“ as advocate for the Seller (Sellerâ€™s Listing Agent), my job is to expose the property to the buying public and the make it â€œStand-Outâ€ in the crowd. If to be competitive in todayâ€™s real estate market pictures are necessary â€“ than its pictures they will get â€“ QUALITY pictures.