National Chain vs. Local Broker

Asked by Jeff, Frisco, TX Thu Nov 15, 2007

What are the pros and cons of using a national brokerage chain (Century 21, ReMax, etc.) vs. a local, non-chain Realtor? Does the answer vary for buying vs. selling?

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4
Perry Hender…, Agent, Austin, TX
Thu Nov 15, 2007
I look for a little more than that. Try doing a search on the local tax records and see if they own property in the area. It surprises me that many realtors do not. I use this infromation against competition all the time. Personally, i feel like a realtor can not represent you if they don't understand what its like to live a closing or loan process themselves.
1 vote
T.E. & Naima…, Agent, Dallas, TX
Thu Nov 15, 2007
Jeff, I am going to sound redundant but they are right that the logo does not matter. You have to interview the agent if you are buying or selling. If you are selling, ask about the marketing plan, how many homes have they sold, references. If you are buying, ask them about their expertise and knowledge in the city you are looking at, not only from a standpoint of what you need in a property but a property that you can resell too. I know that the Metroplex is big (3500 Square Miles) and some agents only stay within a certain radius lately because of the cost of gas. I have been with several franchises over the years and yes most of them just take on agents because they have a pulse.
Web Reference:  http://www.sumnerrealty.com
0 votes
Kurt Thomas, , 81501
Thu Nov 15, 2007
Here is a one liner for you: IT IS NOT THE LOGO NEXT TO THE NAME THAT SELLS YOUR HOUSE, IT IS THE PERSON!
Large brokerages can have very good agents however they usually will hire anybody with a license. I have seen ads from several large chain brokerages that are basicly doing a mass recruiting project.
Smaller brokerages or "botique brokerages" are usually a closely knit groupe of people, I know many small companies that will only concider an agent after he/she has been in the business for at least 2 years. The majority of agents dont last longer than the first year.
My brokerage is a family owned and operated company. 4 brokers that work as a Team and split our fees 4 ways.
Just my opinion, hope I am not attacked for expressing it ...
Web Reference:  http://www.loomisteamusa.com
0 votes
Diane Glander, Agent, Spring Lake, NJ
Thu Nov 15, 2007
It's not so much the agency as the individual agent that is important. If you are planning to sell, interview agents to see who will do the best job for you. Check out the agent's experience, marketing plan, and ask for references to speak directly with prior sellers. Above all, be sure you like the person as you will be working with him/her pretty closely for how ever long it takes to sell.
Web Reference:  http://www.dianeglander.com
0 votes
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